SEO & SEM
At protocol 80, we like to ask our clients one thing:
If a searcher can't find your site, what's the point in having one?
Just having a website doesn't cut it these days. A website needs a marketing strategy too! With more and more online spending and the shift towards the web for research, to continue to be successful as a business or organization, you must be found in the search engine results.
We know that the economy may present certain challenges when starting a new marketing campaign, but it is also not a time to sit back and hope your company pulls through. SEO and SEM will provide you NEW customers with the
benefit of knowing exactly what you are getting for your marketing dollars.
Our Search Engine Marketing services are focused around:
Search Engine Optimization (SEO) is a detailed process which helps your site become ‘search engine friendly’. SEO will provide you with the highest Return-On-Investment because its strategies are longer lasting and less expensive.
Pay-Per-Click (PPC) is an attractive form of marketing because it is highly trackable and you can reach a specified target market by choosing appropriate keywords. Additionally, PPC will drive traffic to your site immediately, whereas SEO efforts will take some time to have an effect.
A positive reputation can make or break the future of a company. In the event of a crisis, who provides information to the public? Most people get their news from the Internet, which is not always accurate and can be misleading. We can help you provide first hand information to the public through Search Engine Marketing (PPC) in the event of a crisis or newsworth event.
We provide reporting on a weekly, monthly, quarterly and annual basis. It is important to know what you are getting from your investment. With the data and analysis provided, it is easy to understand what is not working and which strategies need further adjustments.