Search Engine Marketing

Pay-Per-Click (PPC) is a form of Search Engine Marketing that allows an advertiser to pay only when keywords of their choosing are clicked. By implementing an appropriate PPC strategy, you can reach a specific target market and gain new customers cost effectively.

There are many myths about PPC advertising, but most hold little or no value:

Pay-Per-Click advertising is just too expensive for my company. Not true!

Many companies believe they simply cannot afford PPC advertising because so many large corporations consume the top positions. While PPC costs have risen over the past few years, this myth is simply not true. We can implement an effective SEM strategy for almost any budget. In many cases you can achieve a lower Cost-Per-Action (CPA) than all of your other marketing channels with the right strategies.

You will achieve immediate results from PPC. Part true, part false.

You will see immediate results, but not always immediate positive results. We will never promise anything that we cannot commit to. The benefit of having either positive or negative results immediately is that we can adjust your strategy accordingly. But remember, do not rush things. Just because your first $5 spent may or may not result in a conversion, it does not necessarily reflect how that strategy will perform given some time.

I can just manage my own PPC campaigns. Well…maybe.

With all of the provided tools and data available for the advertiser it is possible for you to manage your own PPC campaigns, but you could be wasting time and money. Without the proper skill set and knowledge of the industry, it is likely your campaigns are not running at their full potential. By methodically organizing your account we can not only lower costs by improving quality score, but we can increase conversions by testing and developing new strategies. In most cases our services are paid based on performance, so if you don’t get paid…we don’t get paid. By reducing management time in-house and improving campaign performance, you will likely find our services will save you money in the long run.

If you would like to learn more about your PPC advertising options please contact us and we can help you take the next step!