Strategic Planning for the Web - Internet Business Consulting
Dig out that Business Plan, Your Web Site Needs a Strategy Too!
It is hard to come by a business that does not have a web presence of some sort, but it's even harder to find a business that can say that their web site is contributing it's fair share to the bottom line.
Starting an Internet business is much more than simply launching a web site, and the process of starting an Internet business should begin before any design compositions are developed or web hosting is purchased.
An Internet business should be treated just like a standard bricks and mortar business is treated in terms of strategic planning. This is true even if your web site is simply an extension of your current business. It's important to have a business plan for your web site, that strategically outlines your plan for a successful online business.
If you already have a web site, you need to ask yourself the following:
- Is your web site connecting with your target market?
- Is it communicating your core benefits effectively?
- Does it effectively encourage the right response from your audience?
Afterall, if these basic questions can't be answered with a 'Yes', there are serious roadblocks in the way of your customers.
protocol 80 can walk you step-by-step through the process of developing, implementing, and tracking a successful web strategy through:
Situation Analysis
Strategic review of your business
Defining your business goals and expected timeframe
Competitive analysis
Understanding of your target market
Budget planning
Strategic Recommendations
Which web applications will most benefit your business
- brochure web site
- e-commerce
- intranet
- extranet
- blog
- wiki
Content organization and substance recommendations
Web-based marketing recommendations (search engine optimization, direct e-mail, etc)
Tools to measure success
Implementation
Determining milestones and timelines
Design, production, and testing of your Internet marketing tools
Measurement
Measurement of your success in achieving specific goals (leads, sales, etc.)
Web site traffic analysis
Search engine position reporting
Contact us to schedule a preliminary consultation to get your web strategy on track.