INBOUND MARKETING BLOG

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

SEO Content Strategy: Your Old Content Can Still Attract Traffic

• By Brian Lothridge

“Inbound marketing is the bee's knees! Unlike many other marketing strategies, inbound focuses on everything from getting noticed through delighting current customers. As you could guess, there are many moving parts to any successful inbound marketing strategy...some easy, minimal tasks, some time consuming, difficult tasks."

How to Prepare a Google Ads Agency to Manage Your PPC Account

• By Josh Curcio

Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

10 Questions to Ask Your Google Ads PPC Agency

• By Josh Curcio

Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

• By Adam Vosler

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

• By Josh Curcio

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

What Are Lead Generation Landing Pages? | B2B Website Strategy

• By Donny Kemick

"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

• By Adam Vosler

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

How to Check if Your Website Is B2B SEO-Friendly: 8 Easy Ways to Know

• By protocol 80

Search engine optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!

Increase Organic Traffic With 'Boring' Industrial Content Marketing

• By Adam Vosler

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.