Proactively target dream customers with an Account-Based Marketing agency


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Account Based Marketing Agency

Every business has a list of ‘dream customers’ that they’d love to have. Inbound marketing does a phenomenal job driving qualified leads to your sales people, but you can’t control whether your dream customers are actively researching what you offer.

This is where Account-Based Marketing (ABM) agency comes in.

What is Account-Based Marketing? It's your dedicated, personalized effort to land those dream accounts. It’s not a traditional marketing campaign that spreads a wide net in hopes of pulling in a few fish. It’s a 1-to-1 approach with the goal of becoming "top of mind," and landing the biggest and best fish in the lake.

Account-Based Marketing

What Is an Account-Based Marketing Agency?

An Account-Based Marketing firm is much like an inbound marketing agency. (We would know; we're both.) Through on-site and off-site targeting, we deliver:

  • Email marketing and workflow/sequence templates
  • Sales team enablement
  • Social media targeting
  • Blog posts
All ABM content and sales outreach is highly personalized, rather than the annoying 1-to-many approach. B2B Account-Based Marketing is especially popular for this reason -- B2Bs thrive on personal relationships and long-term partnerships.

How can we help?

Read more about Account-Based Marketing

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Step 1: The List

  • We discuss your high-value target accounts -- that list of, say, 20 or so dream customers you already know you want.
  • We also research the dream customers you didn’t even know existed.
    • We use data and buyer persona research to identify and prioritize your highest-value accounts based on profit margin, likelihood of repeat business, and more.
  • We uncover trends in how buying decisions are made, and who at the target companies has influence and/or final say on a decision.

 

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Step 2: Strategizing

  • We define the personalized content and messaging that will best resonate with your ideal buyers.
    • We lay the framework for how the messaging and content will address the target’s pain points and opportunities.
  • We determine the methods of content delivery that will reach your ideal buyers.
    • This could mean social media, email, blogging, or anything else your “big fish” would find useful.

 

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Step 3: Production

  • We create and deploy valuable, educational, customer-focused content that addresses the biggest business challenges your target accounts face.
  • We execute a highly coordinated campaign across all selected marketing channels, and across both the sales & marketing teams

 

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Step 4: Analysis

  • Any digital marketing campaign must begin and end with measurement and optimization.
  • We test and tweak your ABM marketing campaigns for maximum efficiency.
  • We seek additional ways to automate and streamline your sales team’s day-to-day.

 

What our clients say

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