Account Based Marketing Agency | Key Account Marketing

Every business has a list of ‘dream customers’ that they’d love to have. Inbound marketing does a phenomenal job driving qualified leads to your sales people, but you can’t control whether your dream customers are actively researching what you offer.

This is where Account-Based Marketing (ABM) agency comes in.

What is Account-Based Marketing? It's your dedicated, personalized effort to land those dream accounts. It’s not a traditional marketing campaign that spreads a wide net in hopes of pulling in a few fish. It’s a 1-to-1 approach with the goal of becoming "top of mind," and landing the biggest and best fish in the lake.

What Is an Account-Based Marketing Agency?

An Account-Based Marketing firm is much like an inbound marketing agency. (We would know; we're both.) Through on-site and off-site targeting, we deliver:

Email marketing and workflow/sequence templates
Sales team enablement
Social media targeting
Blog posts

All ABM content and sales outreach is highly personalized, rather than the annoying 1-to-many approach. B2B Account-Based Marketing is especially popular for this reason -- B2Bs thrive on personal relationships and long-term partnerships.

Step 1: The List

We discuss your high-value target accounts -- that list of, say, 20 or so dream customers you already know you want.
We also research the dream customers you didn’t even know existed.

We use data and buyer persona research to identify and prioritize your highest-value accounts based on profit margin, likelihood of repeat business, and more.

We uncover trends in how buying decisions are made, and who at the target companies has influence and/or final say on a decision.

Step 2: Strategizing

We define the personalized content and messaging that will best resonate with your ideal buyers.

We lay the framework for how the messaging and content will address the target’s pain points and opportunities.

We determine the methods of content delivery that will reach your ideal buyers.

This could mean social media, email, blogging, or anything else your “big fish” would find useful.

Step 3: Production

We create and deploy valuable, educational, customer-focused content that addresses the biggest business challenges your target accounts face.
We execute a highly coordinated campaign across all selected marketing channels, and across both the sales & marketing teams

Step 4: Analysis

Any digital marketing campaign must begin and end with measurement and optimization.
We test and tweak your ABM marketing campaigns for maximum efficiency.
We seek additional ways to automate and streamline your sales team’s day-to-day.

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