Attract, Content Marketing

Target Markets < Market Segmentation < Buyer Personas

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09.01

What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its … Continue reading Target Markets < Market Segmentation < Buyer Personas READ MORE

Delight, Inbound Marketing

10 Reasons Small Manufacturers Struggle With Marketing

10 Reasons Small Manufacturers Struggle With Marketing
08.27

We work with tons of manufacturing companies and there are some common challenges we face when it comes to marketing. Here are 10 reasons manufacturers struggle with marketing. 1 – Long Time Clients & Stability “We’ve worked with XYZ Company for years!” I can hear it coming out of a manufacturer’s mouth now. While having long … Continue reading 10 Reasons Small Manufacturers Struggle With Marketing READ MORE

Close, Email marketing, Lead Nurturing

Did You Know…About Marketing Automation?

Email marketing automation
08.26

When done right, marketing automation is fantastic. It helps turn your leads into revenue, which as a business you should care about. Not only that, but it helps time-strapped small businesses use their marketing more effectively. Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting … Continue reading Did You Know…About Marketing Automation? READ MORE

Attract, Content Marketing

5 Ways to Completely Screw Up Your Buyer Personas

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08.24

Believe us when we say there are a LOT of ways to screw up buyer personas – narrowing the list down was the hardest part of making this post. Here are five things you should NOT do when making buyer personas: 1. Gather Crappy Data By “crappy” we mean completely quantitative, shallow information. Sure, stuff … Continue reading 5 Ways to Completely Screw Up Your Buyer Personas READ MORE

Attract, Blogging, Content Marketing, PPC, SEO

How to Get People to Find Your Website Content: The Top 3 Tactics

Get-Your-Website-Content-Found
08.21

Content, content, content. There’s no doubt that you’ve been told that content is important to your website’s success. If you haven’t been then I am telling you now. Without quality website content you will never find the success your website and marketing could have. After explaining the importance of content the next question is, how … Continue reading How to Get People to Find Your Website Content: The Top 3 Tactics READ MORE

Attract, Inbound Marketing

The First Step In Inbound Marketing For A B2B Company

The First Step In Inbound Marketing For A B2B Company - Buyer Persona(s)
08.20

Many B2B companies have very little, to no actual marketing of their products or services. That is especially true for small manufacturers. That’s why it makes so much sense for them to get started with marketing the Inbound way (e.g., the effective, most rewarding, most profitable, etc… :)). The first step in Inbound Marketing for … Continue reading The First Step In Inbound Marketing For A B2B Company READ MORE

Attract, Blogging, Content Marketing

Dear Persona: Writing Content for Your Buyer Personas

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08.19

Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on: Word Choice, Tone, Format, Media, Length Word Choice When your buyers talk to … Continue reading Dear Persona: Writing Content for Your Buyer Personas READ MORE