If you are like me, you wait all year for World Usability Day to come...the wait is over! OK, maybe it is not my favorite day of the year but I do think it is a good day. It was pointed out to me in a post on the Crea8pc site called 'The Shots Heard Around the Search Marketing Industry Will Bang Better with Usability.' As mentioned in the article, many people in the search engine optimization let usability fall to the wayside because their goal is to get people to click on the site. My personal opinion is that usability is just as important as the traditional SEO procedures because, A. it increases the likelihood of a conversion and B. a quality web site has more link potential...I consider quality web sites to be user friendly. When I analyze a site to find ways to make it search engine friendly, I always have ideas that would enhance the usability of the site, so why not take a note and suggest the change?
Whenever you are ready to design or optimize your site remember World Usability Day: making our world work better and making life easy and USER FRIENDLY!