by protocol 80, on February 24, 2009 // 9:30 PM
1 minute read
I read an interesting article this morning on Mobile Marketing Watch (https://www.mobilemarketingwatch.com/study-localmobile-search-now-tops-print-yellow-pages/) that provided details of a study conducted by TMP Directional Marketing and comScore. They found that search engines have overtaken the print yellow pages as the first place to look for local businesses. Sorry Yellow Pages!
I thought it was a timely article given Josh’s video post yesterday:
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
