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Local Search Beating Yellow Pages

I read an interesting article this morning on Mobile Marketing Watch (https://www.mobilemarketingwatch.com/study-localmobile-search-now-tops-print-yellow-pages/) that provided details of a study conducted by TMP Directional Marketing and comScore.  They found that search engines have overtaken the print yellow pages as the first place to look for local businesses.  Sorry Yellow Pages! 

I thought it was a timely article given Josh’s video post yesterday: