Inbound Marketing for Manufacturers Blog

    The ULTIMATE Buyer Persona Guide For Beginners



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    Announcing the Ultimate Buyer Persona Guide For Beginners!
    - Including Persona & Insight Worksheet
    - Persona Example & Template

    We've created over 50 pages of educational and practical information to help you create buyer personas that make your marketing MUCH more effective! We've put in the work to save you time and make persona development straight forward. Don't believe us? Here's what the whiteboard looked like:

    Persona Research

    So, what's in the guide? Check it out:

    • What IS a Buyer Persona
    • What Buyer Personas Are NOT
    • Why your marketing NEEDS Buyer Personas
    • Who, What, When, Where, Why & How of Persona research
    • Primary research - How to conduct buyer persona interviews
    • Secondary research - common sources of internal data and info
    • Common mistakes businesses make while creating their personas
    • Creating your persona from your research
    • Workshop techniques to construct personas along with helpful worksheets
    • Applying your personas to EVERYTHING!!! (Right info, right people, right place, right time)
    • Understanding your personas' voice and using their tone

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    Topics: Attract Inbound Marketing

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