Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if you’re not really there?

For B2B SaaS marketing companies, the stakes are higher.

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

• Demographics
• Consumer behaviors
• Consumer goals/objectives

Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

Here’s what you need to know about selling software as a service in the modern age.

Developing and implementing a SaaS marketing strategy can be confusing and challenging. However, B2B content marketing strategies are fundamental to the success of a product that your buyers can’t hold in their hands. 

Healthcare marketing is a diverse and complicated process. And the way in which we market in the healthcare industry is always changing. This is true whether you work for the healthcare facility itself or you’re selling services and software to that facility.