Inbound Marketing for Manufacturers Blog

    Abbie Lee

    Recent Posts by Abbie Lee:

    SaaS Marketing: How It’s a World Away From Traditional Marketing

    SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first. 

    Topics: B2B Delight Buyer's Journey Healthcare Technology Marketing SaaS business B2C

    Healthcare Writing Tips for your Company Blog

    Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.

    Topics: Strategy B2B Blogging Healthcare Technology Marketing