Inbound Marketing for Manufacturers Blog

    Abbie Lee

    Recent Posts by Abbie Lee:

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Delight Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

    Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

    By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

    Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

    Topics: SEO Strategy CTA Attract B2B Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing Keyword Research Hashtags

    A Basic Prescription for Medical SEO Best Practices

    As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

    It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

    As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

    Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

    Topics: SEO Social Media CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing medical technology marketing Keyword Research

    How to Handle Healthcare Technology Trade Show Marketing in 2021

    It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if you’re not really there?

    Topics: Strategy CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Advertising trade show strategy Healthcare Technology Marketing B2C Keyword Research Manufacturing Marketing World

    Is Your B2B SaaS Marketing Budget Giving You a Chance?

    For B2B SaaS marketing companies, the stakes are higher.

    What Is a SaaS Buyer Persona?

    If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

    A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

    A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

    • Demographics
    • Consumer behaviors
    • Consumer goals/objectives

    Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

    Here’s what you need to know about selling software as a service in the modern age.

    Topics: Buyer Persona CTA B2B Content Marketing Blogging Inbound Marketing Inbound Marketing Services Lead Scoring Statistics HubSpot Advertising online marketing plan

    What to Include in a Healthcare Technology Buyer Persona

     

    Topics: Buyer Persona Strategy B2B Buyer's Journey Lead Generation Inbound Marketing Services Tips B2B Marketing Healthcare Technology Marketing

    Why Blogging Matters to B2B Marketing in the Healthcare Industry

    Topics: B2B Content Marketing Buyer's Journey Inbound Marketing Healthcare Technology Marketing

    How to Develop a SaaS Marketing Strategy

    Developing and implementing a SaaS marketing strategy can be confusing and challenging. However, B2B content marketing strategies are fundamental to the success of a product that your buyers can’t hold in their hands. 

    Topics: Strategy B2B Inbound Marketing Services Healthcare Technology Marketing SaaS business

    B2B vs. B2C Healthcare Marketing

    Healthcare marketing is a diverse and complicated process. And the way in which we market in the healthcare industry is always changing. This is true whether you work for the healthcare facility itself or you’re selling services and software to that facility. 

    Topics: Strategy B2B Inbound Marketing Services Healthcare Technology Marketing SaaS business B2C