Let’s start off by answering a basic question: what is inbound marketing?
by Allie Wilton, on March 23, 2020 // 3:25 PM
2 minute read
by Allie Wilton, on March 18, 2020 // 9:30 AM
4 minute read
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
by Allie Wilton, on March 16, 2020 // 11:16 PM
2 minute read
If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions.
Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.
by Allie Wilton, on March 16, 2020 // 10:26 PM
2 minute read
The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage.
Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.
by Allie Wilton, on March 11, 2020 // 9:30 AM
2 minute read
by Allie Wilton, on February 26, 2020 // 9:30 AM
3 minute read
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning.
by Allie Wilton, on February 25, 2020 // 10:06 AM
5 minute read
Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.
by Allie Wilton, on February 24, 2020 // 3:34 PM
4 minute read
Pay-per-click (PPC) is a great, and often a very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.
by Allie Wilton, on February 21, 2020 // 9:30 AM
2 minute read
Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.
by Allie Wilton, on February 20, 2020 // 9:30 AM
3 minute read
Search Engine Optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.