Inbound Marketing for Manufacturers Blog

    Allie Wilton

    Allie Wilton

    Recent Posts by Allie Wilton:

    Increase Brand Awareness for Healthcare Tech Using Inbound Marketing

    Let’s start off by answering a basic question: what is inbound marketing?

    Topics: Healthcare Technology Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    8 Trends Healthcare Technology Marketers Should Care About


    If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions.

    Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.

    Topics: Healthcare Technology Marketing

    Healthcare Technology Marketing: Applying the Inbound Funnel

    The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage.

    Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.

    Topics: Healthcare Technology Marketing

    Common Issues That Could Cause Your Website to Not Rank on Google


    Topics: SEO Google

    20 Must-Know Stats for Marketing Automation & Lead Nurturing Workflows

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) is a great, and often a very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation. 

    Topics: SEO PPC

    What Is High-Quality Website Traffic & How Do I Get More of It?

    Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

    Topics: Buyer Persona Strategy Convert increasing website traffic

    8 Easy Ways to Know if Your Website is Optimized for B2B SEO

    Search Engine Optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!

    Topics: SEO Websites Attract