Inbound Marketing for Manufacturers Blog

    Jayden Pire

    Recent Posts by Jayden Pire:

    5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022

    With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics

    Topics: Strategy B2B Content Marketing Inbound Marketing

    10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)


    There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

    Topics: Buyer's Journey Inbound Marketing Smarketing Inbound Sales B2B Marketing

    Checklist for Hosting a Webinar in B2B or Manufacturing

    In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

    Topics: B2B Inbound Marketing increasing website traffic B2B Marketing

    How to Do Content Marketing on a Budget Even Your Boss Will Like

    Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.

    Topics: Small Business B2B Content Marketing Inbound Marketing Services

    5 Tips for Allocating Your Budget for a Digital Marketing Strategy


    There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on..

    Topics: Social Media Inbound Marketing inbound marketing guide digital marketing

    Using Video in Sales Emails for a Little B2B Personalization

    Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

    Topics: Email Marketing B2B video B2B Marketing digital marketing

    Top B2B Hashtag Examples by Industry (Examples Included!)

    Hashtags: One of the most underrated marketing tools there is. While many may see these as a trendy joke to post with your highest-quality photo of a dessert, they actually play a massive role in your social media content creation and audience reach.

    Topics: Social Media B2B Content Marketing Tips Hashtags

    Applying Your B2B Buyer Persona to Healthcare Technology Marketing

    A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

    Topics: Buyer Persona B2B B2B Marketing Healthcare Technology Marketing

    Medical Device Marketing Regulations: How to Be Legal & Effective

    It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing medical technology marketing

    5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

    Topics: Websites increasing website traffic pillar pages B2B Marketing