Inbound Marketing for Manufacturers Blog

    Jayden Pire

    Recent Posts by Jayden Pire:

    2021 Virtual Trade Show Marketing Ideas

    As we welcome 2021 into our home while 2020 sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.

    Topics: Strategy Attract B2B trade show strategy

    Perfect Your B2B Customer Experience Research by Playing 20 Questions

    Buyer personas play a massive role in your inbound marketing strategy. After all, what good is a marketing strategy if you don’t know who you’re marketing to?

    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing

    B2B Sales Trends 2021: COVID Has Forever Changed Us

    COVID-19. There -- we got that out of the way.

    In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

    Topics: Strategy B2B Ecommerce Inbound Sales digital marketing

    Biggest SEO Mistakes and How to Avoid Them

    If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.

    Topics: SEO Content Marketing Inbound Marketing Tips Keyword Research

    3 Easy Tricks for SEO-Friendly Content Production

    It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.

    And it’s yet another thing to produce content that Google finds “interesting.”

    Topics: SEO Content Marketing Blogging Tips

    5 Rules All Great Blog Post Titles Follow

    Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.

    We’re talking about blog post titles.

    Topics: Strategy Blogging Brand Awareness Tips

    Reoptimizing Old Blog Posts: Knowing What, How, and When to Reoptimize

    One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

    Topics: SEO Buyer Persona Content Marketing Blogging Inbound Marketing Keyword Research

    Why Your Content Marketing Strategy Needs ‘How-To’ Videos & Blogging

    By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.

    Topics: Strategy Content Marketing Blogging video

    Manufacturing Marketing World 2020: Coming to Your Screen Soon

    The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020.

    This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

    Topics: B2B Content Marketing Inbound Marketing Brand Awareness video B2B Marketing MMW2020

    Niche Content: 4 Strategies for 'Boring' B2Bs

    Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

    Topics: Content Marketing Blogging Inbound Marketing Tips