Jayden Pire, on February 26, 2021 // 3:44 PM
5 minute read
Jayden Pire, on February 22, 2021 // 9:00 AM
4 minute read
Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.
Jayden Pire, on January 08, 2021 // 2:36 PM
5 minute read
As we welcome 2021 into our home while 2020 sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.
Jayden Pire, on December 22, 2020 // 5:16 PM
6 minute read
Buyer personas play a massive role in your inbound marketing strategy. After all, what good is a marketing strategy if you don’t know who you’re marketing to?
Jayden Pire, on December 08, 2020 // 5:40 PM
4 minute read
COVID-19. There -- we got that out of the way.
In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.
Jayden Pire, on December 01, 2020 // 4:13 PM
5 minute read
If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.
Jayden Pire, on November 17, 2020 // 2:55 PM
4 minute read
It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.
And it’s yet another thing to produce content that Google finds “interesting.”
Jayden Pire, on November 10, 2020 // 8:17 PM
4 minute read
Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.
We’re talking about blog post titles.
Jayden Pire, on November 03, 2020 // 1:08 PM
7 minute read
One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.
Jayden Pire, on October 27, 2020 // 3:11 PM
5 minute read
By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.
