Inbound Marketing for Manufacturers Blog

    Josh Horton

    Josh Horton

    Recent Posts by Josh Horton:

    The Importance of SEO in your Inbound Marketing Strategy

    Topics: SEO Inbound Marketing

    How to Measure the Performance of your B2B Inbound Marketing Campaign

    Topics: B2B Inbound Marketing

    Smarketing: Closing the Great B2B Sales and Marketing Divide

     

    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing Smarketing

    Blogging: It's Not About You



    Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful.

    When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog:

    It's not about you.

    I Wanna Talk About Me, Me, Me…

    When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts.

    We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity.

    P.S. - These people are also known as your buyer personas. They’re kind of important. So, make sure you know your buyer persona inside and out before you even start typing your first post!

    So, what’s the point of having a blog if you can’t talk about how great you are or how awesome your company is? It’s a good question. I’m glad you asked. However, I’m going to be blunt here.

    They don’t care.

    Topics: Buyer Persona B2B Blogging

    How a Buyer Persona Can Make Your Inbound Strategy Run Like a Well-Oiled Offense

    The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? They had a great quarterback. 

    The Panther’s Cam Newton is a young up-and-coming quarterback who is making a name for himself in the NFL. Meanwhile, Peyton Manning won the Super Bowl. He retired as arguably one of the best quarterbacks of all time.

    “Alright, Josh, what in the world does this have to do with buyer personas and inbound marketing?” It’s a fair question, and one I’m poised to answer.

    Topics: Buyer Persona Inbound Marketing

    What is Inbound Marketing & Why Does It Matter for B2B?

    What is Inbound Marketing?

    You may have heard of inbound marketing, or maybe you haven’t. Either way, you are probably asking yourself, “What the heck is inbound marketing?”

    At a very high level, inbound marketing is essentially permission based-marketing that makes use of all digital channels. You will be using high-quality content to attract more of your best buyers when they’re looking. So, essentially it’s about making it easy for your ideal buyers to find you, eventually convert into leads and from their turn into happy customers that will quick to refer you to their colleagues.

    Sounds great, but where do I start? There are several tactics involved in an inbound marketing strategy, and in order for them to be successful they have to work together. For example, you may already have a Facebook page for your business, but what good is the page without any content? Content is king and you will want to create content that your visitor feels is valuable enough to share their contact information with you.

    Topics: B2B Inbound Marketing

    Internet Marketing News? Internet Marketing News! | July 5 - July 17

    Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. 

    We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...

    Topics: SEO Google News Strategy B2B Curated Goodness Inbound Marketing Science