Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful.
When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog:
It's not about you.
I Wanna Talk About Me, Me, Me…
When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts.
We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity.
P.S. - These people are also known as your buyer personas. They’re kind of important. So, make sure you know your buyer persona inside and out before you even start typing your first post!
So, what’s the point of having a blog if you can’t talk about how great you are or how awesome your company is? It’s a good question. I’m glad you asked. However, I’m going to be blunt here.
They don’t care.