Social media marketing matters. Even for B2B companies.

Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

Your B2B prospects are already sharing information online. It’s time to make that information yours.

HubSpot’s reporting tools and custom reports give you the flexibility to see all of your data in one place. Making it easier than ever to make data-driven decisions.

If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it? If your answer is no, it’s OK. 

The truth is, a lot of B2B companies have little to no grasp on the effectiveness of their brand awareness strategy. Because of this, it can be difficult to acquire executive buy-in to support brand building tactics and strategies.

But, measuring brand awareness is easier than you might think! In fact, some of the strategies below can be executed as soon as you finish reading.

Are you looking to generate more website leads? Have you heard of HubSpot lead flows? 

Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows are an easy way to generate leads on your website.

Email marketing helps you send the right message at the right time. Plus you’ll increase your website traffic and lead generation with email marketing -- whether you need to share a blog post, announce a new machine added to your fleet, or nurture trade show leads. In fact, three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)

You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so many different approaches you can take - from blogging, to lead nurturing, to social media, to creating gated premium offers - it can be overwhelming!

Last week I needed to buy flea and tick shampoo for my puppy, Quinn. It was a busy week, and I didn’t take the time to research shampoo brands before I ran to Tractor Supply Co.

In simple terms, an A/B test compares two versions of a web page to see which one performs better. (Let’s call them version A and version B.) The tester shows the experiment to users at random. The tester then uses statistical analysis to determine which version performed better.

INBOUND 2017 is an event that celebrates the human, helpful side of the business. It’s full of inspiration, education, and connections you need to grow and transform your business (so I’ve read and heard).

Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.