Inbound Marketing Blog by protocol 80

FABTECH 2023: p80 Style

Written by Rachel Rodgers | August 30, 2023 // 2:41 PM


It’s one of our favorite times of the year – Fall is approaching, the weather is perfect, and the countdown to FABTECH 2023 is on.

This year, we’re thrilled to announce that protocol80 has THREE speakers presenting!

Although p80 is mainly focused on the Sales & Marketing Track, Omnis Technologies is presenting on Smart Manufacturing. 

Our first presentation will begin on Tuesday, September 12th from our CRO, Josh Curcio. He’ll be discussing the importance and how to close the gap between sales and marketing in manufacturing. Check out the details here: 

Session Name: F116 - Integrating Marketing & Sales Strategies with Metrics That Matter

Session Time:  12:00 PM - 1:30 PM

Presentation Title:  Bridging the Gap Between Manufacturing Sales and Marketing

Presentation Time:  12:00 PM – 12:30 PM

Room:  S404a

 

Next up on Tuesday, Josh will be reviewing the power of inbound marketing strategy in your manufacturing production. 

Session Name: F117 - Industrial Marketing Strategies for Machinery & Capital Equipment Manufacturers

Session Time:  2:00 PM - 3:30 PM

Presentation Title:  Inbound Marketing Strategies for Machinery and Capital Equipment Manufacturers

Presentation Time:  2:00 PM – 2:45 PM

Room:  S404a


Josh will wrap up his sessions on Wednesday with a presentation on marketing automation which is essential to maximize efficiency.

Session Name: F232 - AI-Powered Marketing Automation: Start Building a Strategy

Session Time:  2:00 PM - 3:30 PM

Presentation Title:  Manufacturing Marketing Automation: How to Create, Implement, and Analyze High-Performing Strategies

Presentation Time:  2:00 PM – 2:45 PM

Room:  S404a


Also on Wednesday, our COO Holly McCully Jobe will present on the basics of inbound marketing for industrial companies. This foundation of knowledge is crucial when moving towards an inbound strategy.

Session Name: F118 - Inbound Marketing 101 for Industrial Companies

Session Time:  8:00 AM - 9:30 AM

Presentation Title:  Inbound Marketing 101 for Industrial Companies

Presentation Time:  8:00 AM – 9:30 AM

Room:  S404a


Later on Wednesday, Holly will be presenting on AI and content marketing (a hot topic you really don’t want to miss!)

Session Name: F232 - AI-Powered Marketing Automation: Start Building a Strategy

Session Time:  2:00 PM - 3:30 PM

Presentation Title:  AI and Content Marketing

Presentation Time:  2:45 PM – 3:30 PM

Room:  S404a

 

Switching it up from the marketing and sales track, Nate Rodgers an IT Business Development from Omnis Technologies, will be presenting on Ransomware and the importance of cybersecurity in manufacturing.

Session Name: F139 - Cyber Attack & Ransomware; Protect Your Organization from Exposure & Risk

Session Time:  10:00 AM - 11:30 AM

Presentation Title:  Ransomware: Your Exposure, The Risk, Your Plan

Presentation Time:  10:30 AM – 11:30 AM

Room:  S402a

 

With three speakers and a full schedule, our anticipation is at an all-time high. Get ready for thoughtful insight and strategies, powerful presentations, and engaging conversation. 

We hope to see you at FABTECH 2023!