p80 Blog

The Power of Content Mapping in Social Media and Blogging Strategy

mayvas@protocol80.com (Mayva Sturzenbecker) — Wed, 24 Jan 2024 14:38:29 GMT

From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.

Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game

adamv@protocol80.com (Adam Vosler) — Thu, 11 Jan 2024 13:00:00 GMT

In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.

Mastering Technical Content Writing: 3 Tips for the Beginners

christineh@protocol80.com (Christine Holtz) — Thu, 14 Dec 2023 16:00:00 GMT

With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. It can be daunting to tackle complex topics and present them in a coherent and engaging manner. However, through our careful work and collaboration with other writers and resources, we’ve developed a protocol to overcome this.

You don’t need to embark on this content creation journey alone or start from scratch. Following these methods will guide you to writing technical content that resonates with readers:

Leverage Other Writers and Resources
Learn from Blogs and Various Sources
Utilize AI-Powered Writing Tools

Designing with Confidence: Graphic Design for the Non-Designer

mayvas@protocol80.com (Mayva Sturzenbecker) — Wed, 06 Dec 2023 16:00:00 GMT

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer. Whether you are taking on design work for your business or personal projects, here are some tips and tricks to make your designs stand out, even without professional expertise.

Why Less Is More in Design
Fonts Matter
The Art of Visual Hierarchy
The Essential Role of Whitespace
Prepping the Final Product
Free Design Resources at Your Fingertips

FROM THE DESK OF A SALES COACH: Inbound Sales for Dummies

hollypj@protocol80.com (Holly McCully Jobe) — Fri, 27 Oct 2023 15:52:00 GMT

The rise of the informed consumer, who researches, compares, and often knows precisely what they want, has necessitated a shift in how businesses approach sales. Enter: Inbound Sales. For marketers, this isn't just another buzzword to add to the ever-growing list. It's a fundamental shift in strategy that directly impacts how we attract, engage, and delight our audience.

Inbound sales, much like its counterpart inbound marketing, is a reflection of the changing dynamics in the buyer-seller relationship. Gone are the days when aggressive sales pitches and cold calls were the norm. T

Today's consumers expect more.

They seek authenticity, value, and a personalized experience. They don't want to be sold to; they want to be understood. And this is where inbound sales shines.

WEBSITE TRAFFIC KPIs: The Method Behind the Mathness

hollypj@protocol80.com (Holly McCully Jobe) — Fri, 27 Oct 2023 14:25:30 GMT

The Importance of Tracking Website Traffic-Related KPIs in Digital Marketing

Building an effective inbound marketing strategy is no walk in the park. From laying the foundation to crafting tactics for brand awareness, you’re constantly learning and adapting.

As the cycle of “Strategize → Execute → Analyze → Repeat” becomes familiar, the focus shifts toward one crucial element: traffic.

HOW TO: Create a Resilient Inbound Marketing Strategy

hollypj@protocol80.com (Holly McCully Jobe) — Fri, 27 Oct 2023 13:37:42 GMT

Avoiding Marketing Technical Debt and Building a Strong Inbound Marketing Foundation

In today's rapidly evolving marketing landscape, adaptability and forward-thinking are crucial for maintaining a competitive edge in your business.

Unfortunately, many businesses overlook the importance of establishing a solid marketing foundation, similar to accumulating "technical debt" in the tech world over time.

That's why in this blog post, we'll delve deep into the concept of marketing technical debt. We'll explore strategies to avoid it and provide you with a step-by-step guide to building a resilient marketing foundation that will drive long-term success.

5 Best Generative Use Cases for AI in Inbound Marketing

joellenw@protocol80.com (JoEllen Wankel) — Fri, 13 Oct 2023 14:45:53 GMT

Have you ever wanted to clone yourself? You wished for five more minutes to finish that one task or another set of eyes to read through an email, but you know your colleagues are as busy as you are. With the introduction of Artificial Intelligence (AI), many marketers fear replacement. However, the best generative AI use cases mean support for marketers, freeing up time for you to spend on other tasks that require a human touch.

The State of AI for Long Form Content Generation In Q4 of 2023

donnyk@protocol80.com (Donny Kemick) — Wed, 27 Sep 2023 13:18:10 GMT

It is undeniable that AI is the hot topic of conversation in 2023. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the business world are eagerly exploring these advancements to enhance their daily efficiencies.

Transform Your Manufacturing Marketing Approach with Inbound Coaching

hollypj@protocol80.com (Holly McCully Jobe) — Wed, 20 Sep 2023 15:14:07 GMT

If you’re here, there’s something not going quite right with your marketing. Likely, you’re under the gun to prove ROI for the efforts you’ve been accomplishing and realize the current path just isn’t going to cut it.