INBOUND MARKETING BLOG

SEO vs. Inbound Marketing: What’s the Difference?

• By Josh Curcio

Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”

5 Buyer Persona Tips to Improve Audience Targeting

• By protocol 80

In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.

2021 Virtual Trade Show Marketing Ideas

• By protocol 80

As we welcome 2021 into our home while 2020 sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.

The B2B SaaS Customer Journey, Demystified at Last

• By protocol 80

Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.

How Do You Know It's Time to Modernize Your Website?

• By Donny Kemick

In today's high-speed world, a website can feel outdated a month after it's redesigned, at least to the team that worked on it. While a month or even a year may not be enough to make your website outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.

Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

• By protocol 80

Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn. Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

How to Solve Your B2B Brand Awareness Problem

• By Donny Kemick

In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales. Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.

5 Reasons You Don't Use the Inbound Marketing Process at Your Business

• By protocol 80

One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.

4 Reasons To Start Business Blogging Yesterday

• By Donny Kemick

We've said it repeatedly in our blog posts. Business blogging is a must! It's on the same level as having electric. OK, maybe not that level, but it's really important. That is, if you want to succeed now and into the future. The following are some key benefits of blogging. Print this out. Take it to your leadership and get started with a blogging strategy yesterday!

Brainstorming B2B Blog Post Ideas - People DO Care

• By Donny Kemick