Inbound Marketing for Manufacturers Blog

    8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

    B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

    Topics: Email Marketing B2B Marketing Automation Manufacturing B2B Leads

    Generating Leads When Healthcare Tech Trade Shows are Canceled

    Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies. 

    Topics: trade show strategy B2B Leads Healthcare Technology Marketing

    Manufacturing Marketing World 2019: The Official Recap Blog

    This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. 

    protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day.

    To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.

    Topics: Inbound Marketing Services inbound marketing guide Smarketing Inbound Sales online marketing plan B2B Marketing B2B Leads MMW19

    4 Steps to B2B Networking Using LinkedIn

    LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

    Topics: Social Media B2B B2B Marketing LinkedIn B2B Leads