What Does It Mean to Qualify a B2B Lead? (& How to Do It)
You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. How do you know which leads to nurture and how to nurture them in customers?
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January 03
January 03
Trade Show Success Tips for B2B Marketing & Sales
In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.) But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.
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January 03
Account-Based Marketing & Prospecting With an Inbound Mindset
We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and reach a lead?
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August 17
8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation
B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.
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June 25
Generating Leads When Healthcare Tech Trade Shows are Canceled
Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.
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October 24
Manufacturing Marketing World 2019: The Official Recap Blog
This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day. To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.
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July 17
4 Steps to B2B Networking Using LinkedIn
LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
