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February 20

Common Business Website Problems

Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.

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February 13

How Content Marketing Pieces Tie Together

Content marketing is more than just, let's write an ebook and toss it on our website. To get the value from your content marketing efforts you must generate leads. To get leads you need traffic...then you need that traffic to convert. On a high level the biggest things involved are blogs, CTAs, landing pages, forms, email, and of course the content marketing offer itself. Blogs help to attract the visitors, CTAs direct those visitors to landing pages, the landing pages "sell" the offer, the forms collect information, and your emails nurture those leads until they become sales.

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February 12

Turn Website Visitors Into Customers Without Ecommerce

If you are a business and you have a website (and you'd better...), your first question should be obvious: How do I turn website visitors into customers? This question gets a little trickier for businesses that don't sell directly online through ecommerce. Companies that sell a service or products that don't lend themselves to being sold online (e.g., custom manufactured goods, high dollar/volume sales, products or services with long sales processes) may be left wondering if there's any hope for generating real customers through their website. The Short Answer... Absolutely-YES! A business that doesn't sell through ecommerce can absolutely turn website visitors into customers. The actual sale won't happen online, but acquiring the initial lead, nurturing them down the sales funnel and ultimately getting them to make a buying decision can absolutely happen online. If you've read many of our posts you've no doubt heard us talk about Inbound Marketing at length. One of the reasons we ...

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Content Is About More Than SEO

Content, content, content! You know you need it, but do you fully understand why? Sure, SEO is one reason, but SEO won't build trust with and convert website visitors! Content is about more than SEO.

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Understanding the Difference Between a Blog and a Website Page

Even though they may have a website and they may have a blog, it is clear that some business owners don't necessarily know the difference between the two. Some websites have blogs and website pages that are more seemless, while other sites have their blog and website pages completely separate. Regardless of how it's set up, pages and blog posts still should be thought of as different from an editorial standpoint. Let's explore..

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January 14

How to Choose a Domain Name

Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.

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Content Marketing Who, What, When, Where, Why

Content marketing is a great way to reach your ideal buyers when they are in hunt mode, seeking out a solution to their problem. It also allows you to build trust and generate high quality leads! This short video will give you a brief explanation of what content marketing is, who should use it, when to use it, why you should use content marketing and where to employ the tactic.

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