Generating Leads with Gated Content
Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.
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December 07
September 19
How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]
Hey Sales & Marketing Professionals! I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website. I’m sure I don’t need to tell you that an effective online marketing plan should focus on both. In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.
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January 06
How to Create a Landing Page
You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.
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September 13
14 B2B Branding Statistics: Tips to Increase Brand Awareness
"Your brand is your promise." - Dana DiTomaso
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July 20
B2B Inbound Marketing Tips: Getting a Prospect's Phone Number
We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.
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July 14
How to Improve Sales With Website Conversion Paths
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
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February 18
How Anxiety Can Improve Your Lead Generation Efforts
It sounds pretty ruthless, doesn't it? Inducing negative emotions to sell more stuff. In some ways, the way we play on each other's fears and insecurities to make money is absolutely deplorable (see: the weight loss industry). There's no denying that it works. However, there are morally responsible ways to induce anxiety in potential clients to increase the chance of conversion. You don't have to become a manipulative super villain, hiding in the shadows and dropping weird passive aggressive statements about your clients' hair to make sales. You don't have to undermine their self-esteem or insult them to influence their actions on your website. Anxiety in sales and marketing is created through three avenues: time the product is available, amount of product available, and social pressure to use the product. Here's how you can use these tactics to assist your lead generation efforts.
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January 26
How to Build Your Email List Through Your Website
You can never have enough business contacts, right?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
