Katheryn Frazier, on August 11, 2020 // 10:30 AM
5 minute read
Allie Wilton, on February 13, 2020 // 9:30 AM
2 minute read
Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website.
It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of call-to-action statistics that will help you convince others of the power of CTAs.
Adam Vosler, on September 30, 2019 // 9:25 AM
6 minute read
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
Nick Coffman, on September 13, 2019 // 10:44 AM
4 minute read
Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
Ashley Wilson-Rew, on July 14, 2016 // 5:37 PM
4 minute read
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.