Inbound Marketing for Manufacturers Blog

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

    16+ Kick-Ass Call-to-Action Statistics That Prove CTAs Are Essential

    Inbound marketers are quick to sing the praises of CTAs - "They tell your visitors what actions to take/what path to travel through your website/how to accomplish their goal!" and "They increase conversion rates/click-through rates/leads!"

    30 greatest lead generation tips lead gen download free ebook

    It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of call-to-action statistics that will help you convince others of the power of CTAs.

    Topics: CTA More Curated Goodness Science

    What is a Website CTA?

    Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.

    Topics: Close CTA More Content Marketing Landing Pages Inbound Marketing