When was the last time you Googled something?
Collin Costello, on April 16, 2021 // 12:18 PM
3 minute read
protocol 80, on January 11, 2021 // 4:14 PM
7 minute read
There's a common misconception that hiring an agency to do your marketing is much more expensive than handling it internally.
The trick about marketing is that it's not one single job that you're paying someone to do. There are many tasks and responsibilities that require a variety of skill sets. The salary of an individual who can do all of those things effectively is much higher than a monthly agency retainer fee. Hands down.
"Marketing" is one word that encompasses a lot of components and gears and creative production. You may decide to outsource some of those pieces, while taking care of others in-house. So, the real question you want to ask yourself is: What parts of my inbound marketing strategy do I need to outsource, and which can I do internally?
For some of our clients, they can't do anything internally. Whether it's a matter of time, resources, or ability, they're simply unable to take care of their marketing strategies on their own.
Other clients have some experience with different aspects of marketing, plus a little extra time to churn those bits out. They take care of those pieces, and we handle the unfamiliar territory.
So, what are the different pieces that need work? How do you know if you can handle them yourself, or if you should hire an expert? Let's take a look.
protocol 80, on January 07, 2021 // 9:12 AM
5 minute read
Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.
protocol 80, on January 07, 2021 // 9:02 AM
4 minute read
Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
protocol 80, on December 28, 2020 // 12:00 PM
5 minute read
Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs.
By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.
Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!
protocol 80, on December 28, 2020 // 10:20 AM
4 minute read
As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.
It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.
As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?
Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.
Donny Kemick, on December 23, 2020 // 10:00 AM
5 minute read
Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.
protocol 80, on December 18, 2020 // 11:31 AM
6 minute read
It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if you’re not really there?
protocol 80, on December 16, 2020 // 3:00 PM
2 minute read
According to OptInMonster, 78% of smartphone users check email on their phones.
However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.
What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.
44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects.
Donny Kemick, on December 14, 2020 // 10:17 AM
2 minute read
One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that should elicit a straight forward answer.
One thing is for certain, successful inbound marketing is a marathon, not a sprint. You reap tremendous, compounding rewards with inbound marketing, but it doesn't happen overnight.
The truth is, the timing of inbound results is dependent on a few factors.