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April 06

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

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October 11

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

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Digital Marketing Trends You Can't Ignore When Planning for 2017

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emerging digital marketing trends, we need to identify two things. 

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November 17

Can You Trust Paid Social Media Advertising Metrics?

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

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October 20

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving.  Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

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September 13
September 01

Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.

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August 05

Inbound Marketing Process: How to Get Started in 3 Months

We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"

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