Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

(3 minute read)

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

Digital Marketing Trends You Can't Ignore When Planning for 2017

(7 minute read)

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward.

When we talk about emerging digital marketing trends, we need to identify two things. 

Can You Trust Paid Social Media Advertising Metrics?

(2 minute read)

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero

(3 minute read)

Without looking like an idiot.

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

(5 minute read)

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity.

Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. 

Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

(1 minute read)

The holidays are coming.

14 B2B Branding Statistics: Tips to Increase Brand Awareness

(3 minute read)

"Your brand is your promise." - Dana DiTomaso

Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

(3 minute read)

So you're having trouble thinking of stuff to write about. I know exactly how you feel.

I also have just the thing to help.

Inbound Marketing Process: How to Get Started in 3 Months

(1 minute read)

We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"

2016 Olympics: Learning From the Best and Worst of Olympics Marketing

(6 minute read)

The 2016 Olympics are upon us.