Inbound Marketing for Manufacturers Blog

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    2019 CTA Statistics that Prove the Power of Call-to-Action Buttons

    Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website. 

    30 greatest lead generation tips lead gen download free ebook

    It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of call-to-action statistics that will help you convince others of the power of CTAs.

    Topics: CTA More Curated Goodness Science

    Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

    The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

    Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

    Topics: Strategy Curated Goodness Manufacturing Inbound Marketing Statistics

    Digital Marketing Trends You Can't Ignore When Planning for 2017

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    It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward.

    When we talk about emerging digital marketing trends, we need to identify two things. 

    Topics: News Strategy Curated Goodness Inbound Marketing

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Facebook PPC Social Media News Curated Goodness Analytics

    20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero


    Without looking like an idiot.

    Topics: More Curated Goodness

    5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

    Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity.

    Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. 

    Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

    Topics: Curated Goodness Delight Inbound Marketing Brand Awareness

    Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

    The holidays are coming.

    Topics: Strategy Email Marketing Curated Goodness Ecommerce

    14 B2B Branding Statistics: Tips to Increase Brand Awareness

    "Your brand is your promise." - Dana DiTomaso

    Topics: Strategy Convert B2B Curated Goodness Lead Generation Brand Awareness Statistics

    Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

    So you're having trouble thinking of stuff to write about. I know exactly how you feel.

    I also have just the thing to help.

    Topics: Buyer Persona Content Marketing Curated Goodness Blogging Lead Generation