Inbound Marketing for Manufacturers Blog

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward.

When we talk about emerging digital marketing trends, we need to identify two things. 

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

Without looking like an idiot.

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity.

Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. 

Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

The holidays are coming.

"Your brand is your promise." - Dana DiTomaso

So you're having trouble thinking of stuff to write about. I know exactly how you feel.

I also have just the thing to help.

We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"