Inbound Marketing for Manufacturers Blog

    Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

    The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

    Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

    Topics: Statistics Manufacturing Inbound Marketing Strategy Curated Goodness

    Digital Marketing Trends You Can't Ignore When Planning for 2017

    It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward.

    When we talk about emerging digital marketing trends, we need to identify two things. 

    Topics: News Inbound Marketing Strategy Curated Goodness

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Social Media PPC News Facebook Analytics Curated Goodness

    20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero


    Without looking like an idiot.

    Topics: Curated Goodness More

    5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

    Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity.

    Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. 

    Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

    Topics: Delight Brand Awareness Curated Goodness Inbound Marketing

    Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

    The holidays are coming.

    Topics: Curated Goodness Email Marketing Ecommerce Strategy

    14 B2B Branding Statistics: Tips to Increase Brand Awareness

    "Your brand is your promise." - Dana DiTomaso

    Topics: B2B Convert Strategy Statistics Brand Awareness Curated Goodness Lead Generation

    Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

    So you're having trouble thinking of stuff to write about. I know exactly how you feel.

    I also have just the thing to help.

    Topics: Blogging Buyer Persona Lead Generation Content Marketing Curated Goodness

    Inbound Marketing Process: How to Get Started in 3 Months

    We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"

    Topics: Inbound Marketing inbound marketing guide Strategy Infographic Curated Goodness

    2016 Olympics: Learning From the Best and Worst of Olympics Marketing

    The 2016 Olympics are upon us.

    Topics: News Curated Goodness Content Marketing Strategy Brand Awareness