2016 Olympics: Learning From the Best and Worst of Olympics Marketing
The 2016 Olympics are upon us.
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August 03
July 15
Internet Marketing News? Internet Marketing News! | July 5 - July 17
Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...
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July 12
4 Things Pokémon GO Teaches Us About Inbound Marketing
If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.
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July 05
Internet Marketing News? Internet Marketing News! | May - June 2016
Want to stay up to date on Internet marketing news and best practices, but don't have time to scour the web for info? Look no further! Here are some of the big stories in online marketing from around the web. Have a story you think others should know about? Suggestions are welcome in the comments!
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June 14
2016 Social Media Trends That Can Drive Inbound Marketing ROI
More CEOs are catching on to the fact that social media is an incredibly powerful marketing resource. It's free (aside from the time spent monitoring and publishing) and creates a direct link between business and customer. If you're dedicated to growing your business (and that includes fortifying it for future trends and troubles) you understand how valuable this free link to your customers truly is. Social media bridges the gap between your website and your buyers' daily lives. It makes you familiar, relatable, and credible - three qualities that can make or break a deal. In short, using social media for your business is a no-brainer in 2016.
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June 13
Using Owned, Earned, & Paid Media for Effective Online Marketing
There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.
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May 12
Do Inbound Marketing Services Really Work?
You betcha! Inbound marketing services are the answer to changes in buyer behavior and the decline of traditional marketing tactics. What counts as "inbound marketing services"? Website design/redesign/optimization SEO Blogging Content marketing Email marketing Buyer personas & the buyer's journey Lead scoring & nurturing These are the marketing tactics you need if you want to grow your business. A good inbound marketing agency will provide all of these services to complement your business, increase your brand awareness, and produce tangible ROI. Here are 10 examples of businesses who found incredible success by adopting inbound marketing services.
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May 11
How Effective Are Inbound Marketing Services, Really? [Infographic]
We talk about inbound marketing a lot. Like, a lot. How are you supposed to know we're not just blowing smoke up your ass so you'll buy our snake oil?
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May 06
SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]
You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?
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May 02
How Can Predictive Analytics Translate to Effective Online Marketing?
Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
