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April 28

18 Uplifting PPC Statistics & Success Stories for Small Businesses

Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.) Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results. Let's start with some success stories, and then we'll share some awesome PPC statistics.

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March 17

10 Life-Changing Marketing Tips for Successful Online Marketing

Whether you're just getting started in business, you've suddenly had marketing responsibilities dumped on your shoulders, or you've been struggling with marketing for a while, marketing effectively is an intimidating task. Even seasoned and successful marketers struggle to follow all of the modern marketing best practices - there are so many things to think about, so many different types of content to produce, and so many channels to manage. It's not easy, but it's worth it. Here are 10 tips from experts to help you stay on track and build confidence in your marketing strategies, your message, and in yourself.

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March 08

10 Powerful Inbound Marketing Quotes That Will Inspire Your Inner Marketer

Need some motivation to pump out that weekly blog post? You're not alone. We all struggle with motivation and inspiration in our marketing careers, whether we're professionals or amateurs. Inbound marketing takes a lot more creative brainpower week-to-week than traditional marketing ever did. Never fear! Inspiration comes in many forms, and today, it comes in the form of quotes from very successful people. Get those creative juices flowing with these powerful words from inbound marketers and non-marketers alike.

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March 03

Inbound Marketing Evolution: A 5 Year Commentary

Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes. So, without further ado...

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October 24

A Few Must Read Inbound Marketing Articles

Inbox App by Gmail This is not really an article...nor is it related to inbound marketing really, but it still might be something cool. Honestly, we haven't played around with it enough to really tell you how much we like it or dislike it, but Google seems pretty confident that it will be the email app of the future. Really, you'll have to request an invite and check it out for yourself. You can do it here. Finding Hidden Content Opportunities for Your Local Website Local SEO is very important in getting customers through your door. Even if you are a primarily offline business, your customers likely search online before visiting you in person. An important factor in getting found is good SEO and good local content. This article provides a few ways you might be able to create some additional, good quality content. Author: Rachel Indeteigen. How to Diagnose and Cure 9 Major Content Marketing Problems Many businesses and marketers run into issues when trying to implement a content ...

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October 17

Stay Ahead Of The Competition By Getting Educated

Tony Robbins once said, "If you and I are being chased by a bear, I only need to be a little faster than you to survive." Apply that to your business. Use the weekend to keep learning and get ahead of your competition. Let the bear get them. B2B Content Marketing: Executive and Brand Perspectives, Compared We have a special place in our hearts for B2B marketing. That may be because we are a B2B business ourselves. This great article by Marketing Charts discusses a report released about content marketing in B2B companies. It supports our message at p80 that you need to produce good, educational content that truly helps your ideal buyers. If your content is a blatant sales pitch, it's not good content. B2B Buyers Increasingly Researching, Making Purchases Online Stop telling yourself that your buyer doesn't research what you sell online. You are kidding yourself and hurting your prospects for future success. One of my favorite set of stats in the article is: 40% conduct online research ...

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October 10

Your Weekend Reading List Is Here

Your downtime this weekend can be used to relax AND get better at your craft! Here're some articles to help you get better! Study: 86% of B-to-B Marketers Now Use Content Marketing Do you know what content marketing is? NO!?!? Guess what. 86% of B2B marketers do. Do you think that might include your competitors? I bet it does. If you were late to the web marketing game, don't do it to yourself again. Article By: Advertising Age How Content Curation Helps You Win Sales Time is always an obstacle for everything we small businesses do. There's never enough of it! If only we could sell it!!!!! This article by Matt Heinz gives you some great tips for using others' content to help you win sales. Article By: Rain Maker Blog The Best Quotes Of Advertising Week Looking for some inspiration? These quotes from Advertising Week in New York are your ticket. If you aren't familiar with Mashable, you are missing out on some great news! Article By: Mashable Google Organic Click-Through Rates In 2014 ...

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October 03