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September 05

Your Weekend Reading List - 9/5/2014

Here're the articles you missed this week that will help you grow your business and succeed! Start your Monday with more knowledge than you had on Friday by finishing your weekend reading list! How The Most Successful People Prioritize Lindsay Kolowich of HubSpot Software hits the nail on the head when it comes to being a "Yes, yes, yes" person. As she points out it can be exhausting. We need to focus on what the top priorities are and try not to get off track. The same applies to making decisions about your marketing efforts. It's easy to cave to the newspaper ad rep or the radio station sales person when they are sitting across from you, but you have to learn to say no and invest in marketing channels that have measurable results, like Inbound Marketing. How Content Curation Helps You Win Sales In this article based on an interview with Matt Heinz, written by Michelle Davidson of Rain Today's, Rain Maker Blog, Heinz reveals a great truth about curated content. Most readers don't ...

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August 29

5 Articles from the Week for You to Enjoy - Curated Goodness

It's Labor Day Weekend. Here are some great articles you can read over the next few days! The PPC Search Network Campaign Launch Checklist This is a comprehensive list of things you need to be sure are in line before just jumping into a PPC campaign starting with building an account all the way through tracking. Author: Pauline Jakober Why Dark Posts Are the Best Facebook Advertising Strategy Right Now A "Dark Post" is a tactic of using new feed style ads, but they are not actually published on the news feed of your Facebook page. This article explains why it is a good strategy (for the time begin) and how Dark Posts actually work. Author: John Jantsch US CMOs Rank Their Biggest Concerns Find out what tops the list of concerns for US Chief Marketing Officers. I found it interesting that only 13% of the respondents answered "Aligning Marketing with the Overall Business Strategy" as their biggest worry. I'm sure that this is greater for small businesses that have a marketing budget and ...

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August 22

4 Great Articles You Should Read This Weekend

Holy cow, it's Friday! What a week it's been. We hope you've been on your hustle game, getting better and finding much success in whatever you do. Sticking with that theme, here are some of our favorites from around the web this week. Spend some time getting better this weekend by giving these a read. 5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page As with anything else in life, there are some scientific considerations when it comes to increasing website conversions. This article touches on 5. Number 4 in the list is one of my favorites because I don't feel like it's used enough. Pointing out what you will miss out on if you don't take the desired action (conversion) can be very powerful. Called consumer FOMO (not mofo), fear of missing out can be a great motivator to get someone to download a resource on your site, request a sample or sign up. Article by Jordan Kasteler Most Popular Digital Marketing and Online Advertising Metrics One of the biggest ...

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August 15

4 Inbound Marketing Articles You Should Have Read This Week

Holy smokes! It's Friday already! Here're some inbound marketing articles you should have read this week: The 5 Biggest Content Marketing Lies - Inc. This is a quick read and well worth the time. John Hall hits on 5 very common misconceptions about content marketing and does a good job of clearing things up. As a teaser, my favorites are "Content marketing is just a buzzword" and "If you create it, they will come". Author: John Hall 8 Blogging Rules You Should Probably Ditch - Search Engine Watch Still not blogging for your company? That's a shame. You're missing a huge opportunity... Maybe this list of don'ts will help you get started on the right foot. They actually take blogging and make it easier. Already a blogger? Great! You're probably already following what Salma Jafri lists, but it's worth a double-check. Author: Salma Jafri 3 Components Every Value Proposition Must Have - JillKonrath.com With content marketing being such a useful tactic in your inbound marketing strategy, ...

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August 08

The 5 Best Inbound Marketing Articles From This Week

My oh my was it a good week for getting some inbound marketing education! Here are the 5 best inbound marketing articles from this week: How To Repurpose Marketing Content The incorrect assumption by many small businesses that are just getting started with content marketing, that all of their content has to be unique keeps many SMBs from getting started. While you certainly need a good volume of unique content, you should also have an ongoing effort to repurpose the content you create. For example, you write a series of posts on your blog surrounding a certain topic. Could you combine those posts into a longer form piece of content like an ebook? Could you take an ebook that you've created and do a youtube video or infographic on the topic? Additionally, you have the option of updating a piece of content you've previously written to account for industry changes. The bottom line here is that you can re-use your content assets online and offline. Article By WH & Associates in Los ...

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August 01

4 Great Web Marketing Resources This Week

Head into the weekend with some great web marketing resources! Here're some gems we came across this week: 5 Simple Acts to Take Right Now In this article by John Jantsch of Duct Tape Marketing, Jantsch touches on the fact that for many small businesses, the summer months are a bit slower. Whether it's because so many people take vacation or your business has a natural, cyclical dip in the summer, it's a great time to broaden your perspective a bit and do some thinking/planning. Even if you're not slow right now, it's time to start planning for 2015. Don't wait until March of 2015 to start.... 5 Secrets of Lead Generation in Social Media You Never New (INFOGRAPHIC) Ya know how you always put off using social media for your business? Digital Marketing Philippines put together this excellent infographic and write up on lead generation through social media that should help you change your viewpoint. They touch on Facebook, Twitter, LinkedIN, Pinterest, Instagram and YouTube. Don't like ...

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July 25

Curated List of 4 Great Web Marketing Resources This Week - with Images

Here're some truly great web marketing resources we came across this week that can help you kick some marketing ass! Curl up in your hammock, grab a beverage and your smartphone, and gain some knowledge this weekend!

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July 18

Curated List of 4 Great Web Marketing Resources This Week

Feeling guilty that you didn't read any web marketing resources this week? No worries, we've compiled some of our favorites to give you some weekend reading material. Enjoy! Google Will Now Detect if a Website Won’t Work on Your Device, Warn You Have you ever tried to view a website on your phone and found the experience to be really bad? Yes, you have, don't lie. Google is now helping it's Android brethren by giving you a warning in the search results to let you know if a site won't work right on your phone. For now, they are focused on flash sites. Don't be surprised if that extends to non-flash sites in the future. Responsive design anyone? Thanks to Kellex at Droid Life for the great update. Infographic - Smart Ways To Combine Content Marketing With SEO One of the great things about content marketing is that it doesn't live in a silo. It feeds so many other tactics!! It's great when you get more mileage from a time investment. This infographic shows all of the channels for content ...

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July 11

3 Great Web Marketing Resources for You This Week

We hope that you had a great week, but it is about time for the weekend. You know what that means right? YES...you should read some great web marketing articles before your mind enters weekend mode! Because there are so many out there, we've narrowed it down to these 3. Check 'em out!

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July 02

3 Great Web Marketing Resources This Week

Even though it's a short week...we managed to find some great web marketing resources for your reading pleasure.

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