Inbound Marketing for Manufacturers Blog

    Effective Sales & Marketing Reporting Tools & Techniques

     


    Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. 

    You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

    Topics: CRM B2B Inbound Sales Reporting digital marketing Whale Watching

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    B2B Sales Trends 2022: COVID Has Forever Changed Us

    COVID-19. There -- we got that out of the way.

    In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

    Topics: Strategy B2B Ecommerce Inbound Sales digital marketing

    When Is a Paid Search Agency Worth Your Marketing Spend?

    Marketing isn’t easy.  Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. 

    Two things that businesses don’t want to do:

    • Waste money on marketing strategies that don’t work
    • Leave money (and customers) on the table for their competitors to grab 

    A poorly managed PPC campaign does both. 

    Topics: PPC Inbound Marketing Services online marketing plan digital marketing

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing

    3 Video Marketing Healthcare Strategies for 2021


    Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar

    Topics: B2B video Healthcare Technology Marketing digital marketing

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    5 Tips for Allocating Your Budget for a Digital Marketing Strategy


    There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on..

    Topics: Social Media Inbound Marketing inbound marketing guide digital marketing

    Using Video in Sales Emails for a Little B2B Personalization

    Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

    Topics: Email Marketing B2B video B2B Marketing digital marketing