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January 06

B2B Digital Marketing Plan Templates for 2023: KPIs & Goal Setting

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

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January 25

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

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January 06

How to Increase Website Traffic Without PPC Using SEO, Social & More

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.

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December 22

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

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December 14

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

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December 13

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

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December 06

How to Optimize Keywords for Your Website | B2B SEO Strategy

Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs).

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October 21

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

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September 21

Common Website Technical SEO Issues, and How to Squash Them

Business websites are complex, unwieldy, and sometimes finicky beasts. What may work one day could prove to be dysfunctional tomorrow. Plus, with the near-constant evolution of web technologies and development best practices, it can be a real challenge to keep on top of it all. Thankfully, there are certain standards provided by the leading search engines that give us a foundation to build a fast, functional, and easy-to-use website.

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