Inbound Marketing for Manufacturers Blog

    Monthly Plan to Attract Visitors to Your Manufacturing Website (Video) - Part 5

    Hey Sales and Marketing Professionals!

    I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising.

    But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website?

    In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.

    Topics: increasing website traffic Attract Social Media SEO PPC

    How to rank on Google in 2019 and beyond: Are keywords still relevant?

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

    Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

    Topics: SEO Search Engines Google increasing website traffic Attract Inbound Marketing Tips

    How to Set SMART Goals with Key Metrics (Video) - Part 2

    How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

    If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
    goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

    Topics: Smarketing Lead Generation increasing website traffic Manufacturing

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: video Smarketing Lead Generation increasing website traffic inbound marketing guide Inbound Marketing Buyer's Journey Blogging

    4 Ways the Best Manufacturing Websites Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: Brand Awareness Lead Generation increasing website traffic Manufacturing Social Media Email Marketing Content Marketing SEO PPC

    [VIDEO]10 Steps to Starting a Manufacturing Blog

    Video Transcript:

    So, you're thinking about starting a manufacturing blog?

    Don't do it! 

    Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website,
    and two, you're going to be helping your prospects along the way. It's a complete win-win.

    Topics: Brand Awareness increasing website traffic Manufacturing

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: Inbound Marketing Services increasing website traffic inbound marketing guide Inbound Marketing Manufacturing Strategy Content Marketing B2B Google Social Media SEO Blogging Email Marketing PPC

    Are You Getting High Quality Website Traffic or 'Meh' Traffic?

    You plop down at your computer on a Monday morning for a quick look at your website’s traffic. 

    Topics: increasing website traffic

    What Is High Quality Traffic & How Do I Get More of It?


    Basically do this, but with your website.

    Not all traffic is created equal. While traffic quantity has its perks, traffic quality is what gets you customers.

    Topics: increasing website traffic Convert Buyer Persona Strategy

    Easy, Not Sleazy: Increase Your Website Traffic With Inbound Marketing

    We like to call inbound marketing the feel-good way to getting people pumped about your product. Psyched about your services. Bonkers about your brand.

    Topics: increasing website traffic Inbound Marketing