Inbound Marketing for Manufacturers Blog

    Transitioning from Trade Shows to Digital Marketing

    Trade shows are the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    What Is High-Quality Website Traffic & How Do I Get More of It?

    Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

    Topics: Buyer Persona Strategy Convert increasing website traffic

    How to Turn Bad Website Traffic into Quality Leads Using SEO

    If you are having issues with bad website traffic, that typically means one of two things.

    Topics: SEO Attract increasing website traffic

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    How Do You Remarket Your Content?

    If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

    Remarketing-Google
    Topics: increasing website traffic Lead Generation Google Ads Advertising

    How Do Pillar Pages Attract Customers?

    Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

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    Topics: increasing website traffic Tips video pillar pages

    Monthly Plan to Attract Visitors to Your Manufacturing Website - Pt. 5

    Hey Sales and Marketing Professionals!

    I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising.

    But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website?

    In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.

    Topics: SEO PPC Social Media Attract increasing website traffic

    How to Set SMART Goals with Key Metrics (Video) - Part 2

    How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

    If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
    goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

    Topics: Manufacturing increasing website traffic Lead Generation Smarketing

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation inbound marketing guide Smarketing video