Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

Hey Sales and Marketing Professionals!

I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising.

But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website?

In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.

Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

Video Transcript:

So, you're thinking about starting a manufacturing blog?

Don't do it! 

Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website,
and two, you're going to be helping your prospects along the way. It's a complete win-win.

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.