Inbound Marketing for Manufacturers Blog

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

However, the PPC model may not be a good fit for every situation.

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs). 

“Does inbound marketing work?”

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Business websites are complex, unwieldy, and sometimes finicky beasts. What may work one day could prove to be dysfunctional tomorrow. Plus, with the near-constant evolution of web technologies and development best practices, it can be a real challenge to keep on top of it all. 

Thankfully, there are certain standards provided by the leading search engines that give us a foundation to build a fast, functional, and easy-to-use website.