INBOUND MARKETING BLOG

Common Website Technical SEO Issues, and How to Squash Them

• By Daniel Picklo

Business websites are complex, unwieldy, and sometimes finicky beasts. What may work one day could prove to be dysfunctional tomorrow. Plus, with the near-constant evolution of web technologies and development best practices, it can be a real challenge to keep on top of it all. Thankfully, there are certain standards provided by the leading search engines that give us a foundation to build a fast, functional, and easy-to-use website.

Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

• By Adam Vosler

Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

Free SEO Tips for Beginners: Understanding SEO Vocabulary

• By protocol 80

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.

B2B SEO: How Long Does It Take to Rank in Google?

• By Collin Costello

When was the last time you Googled something?

Checklist for Hosting a Webinar in B2B or Manufacturing

• By protocol 80

In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

High-Quality Web Traffic vs. 'Meh' Traffic: Using Inbound Marketing

• By protocol 80

You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!

5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

• By protocol 80

Trade Show Marketing: The Transition to Digital Marketing

• By Christopher Michel

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.

Website Copywriting Tips That Please Google AND Generate Leads

• By Adam Vosler

Who’s ready for a trite football analogy!?

VIDEO: How to Use Google Ads Effectively in 2021

• By Zachary Ware

Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?