Inbound Marketing for Manufacturers Blog

    Inbound Marketing Pricing: How Much Does Inbound Cost? [Infographic]

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound pricing page

    What makes up the cost of inbound marketing? What can you expect to pay, and how much should you budget for your marketing efforts?

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    Inbound Marketing Process: How to Get Started in 3 Months

    We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"

    Topics: Inbound Marketing inbound marketing guide Strategy Infographic Curated Goodness

    2016 Social Media Trends That Can Drive Inbound Marketing ROI

    More CEOs are catching on to the fact that social media is an incredibly powerful marketing resource. It's free (aside from the time spent monitoring and publishing) and creates a direct link between business and customer. 

    If you're dedicated to growing your business (and that includes fortifying it for future trends and troubles) you understand how valuable this free link to your customers truly is. 

    Social media bridges the gap between your website and your buyers' daily lives. It makes you familiar, relatable, and credible - three qualities that can make or break a deal. In short, using social media for your business is a no-brainer in 2016.

    Topics: Social Media Infographic Curated Goodness

    Using Owned, Earned, & Paid Media for Effective Online Marketing

    There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.

    Topics: Small Business Strategy Infographic Curated Goodness Inbound Marketing

    Checklist: Social Media for Business & Effective Online Marketing

    You've probably heard the buzz about social media for business. It's a pretty great and (mostly) free marketing tool for businesses of all shapes, sizes, and industries. Studies show that consumers as well as executives and other B2B audiences are using social to make important business decisions. 

    75% of B2B buyers and 84% of C-level/vice president (VP) executives surveyed use social media to make purchasing decisions. (IDC) Tweet This Stat!

    Topics: Social Media Small Business Strategy Infographic B2B

    How to Increase ROI with Inbound Marketing

    Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar.

    More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers.

    Done right, inbound marketing will automatically decrease your CAC and increase your LTV. 

    Topics: Strategy Infographic Inbound Marketing Statistics

    How Effective Are Inbound Marketing Services, Really? [Infographic]

    We talk about inbound marketing a lot. Like, a lot. How are you supposed to know we're not just blowing smoke up your ass so you'll buy our snake oil?

    Topics: Infographic Curated Goodness Inbound Marketing Inbound Marketing Services

    How Can Predictive Analytics Translate to Effective Online Marketing?

    Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.

    Topics: Strategy Infographic Curated Goodness Analytics Inbound Marketing

    Should You Hire a Pay Per Click Advertising Agency? [Checklist]

    Whether you do it yourself or hire out, you should be doing PPC advertising to assist in driving traffic, leads, and sales to your website. 

    Topics: Google PPC Small Business Strategy Infographic Inbound Marketing Services

    How Do Buyer Expectations Affect Online Marketing? [Infographic]

    As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.

    Topics: Strategy Infographic Attract Inbound Marketing