As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.
by protocol 80, on April 15, 2016 // 1:08 PM
2 minute read
As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.
by protocol 80, on March 03, 2016 // 12:37 PM
9 minute read
Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years?
The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes.
So, without further ado...
by protocol 80, on February 25, 2016 // 3:17 PM
2 minute read
What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.)
For beginners (and even for seasoned inbound marketing veterans) keeping track of all the necessary content marketing components can be overwhelming. We've come up with a simple anatomy graphic to help you be the best content marketer you can be.
by protocol 80, on February 11, 2016 // 3:14 PM
2 minute read
by protocol 80, on January 11, 2016 // 5:03 PM
1 minute read
What makes SEO successful? Some people might say rain dances and human sacrifices, and they're not entirely wrong.
by protocol 80, on December 21, 2015 // 11:47 AM
2 minute read
by protocol 80, on November 18, 2015 // 4:04 PM
2 minute read
Here is a series of common questions we get from new clients:
"How much does SEO cost? That much?! Why does it cost that much? Why the heck should I pay you that much? What Google magic are you doing to my site that could POSSIBLY make it worth that cost?"
by protocol 80, on November 06, 2015 // 9:00 AM
1 minute read
Are you tired of people saying "We can't give you a concrete SEO price until you tell us what you want and we evaluate the project"?
Well, too bad, because it's true. And we're going to keep saying it, because otherwise we'd be lying.
by protocol 80, on October 27, 2015 // 1:26 PM
1 minute read
It's not a secret that we looooove infographics. They're pretty much perfect: pretty pictures AND super helpful information all in one. What's not to love?
by protocol 80, on October 08, 2015 // 8:32 AM
1 minute read
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.