Inbound Marketing for Manufacturers Blog

As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.

Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? 

The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes.

So, without further ado...

What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.)

For beginners (and even for seasoned inbound marketing veterans) keeping track of all the necessary content marketing components can be overwhelming. We've come up with a simple anatomy graphic to help you be the best content marketer you can be.

Just in time for Valentine's Day, we're going to have you take a fun little quiz.

What makes SEO successful? Some people might say rain dances and human sacrifices, and they're not entirely wrong.

You know where the next generation of skilled labor is hanging out?

Here is a series of common questions we get from new clients:

"How much does SEO cost? That much?! Why does it cost that much? Why the heck should I pay you that much? What Google magic are you doing to my site that could POSSIBLY make it worth that cost?" 

Are you tired of people saying "We can't give you a concrete SEO price until you tell us what you want and we evaluate the project"?

Well, too bad, because it's true. And we're going to keep saying it, because otherwise we'd be lying.

There has been a 9900% increase in visualized information on the Internet since 2007.

It's not a secret that we looooove infographics. They're pretty much perfect: pretty pictures AND super helpful information all in one. What's not to love?

Everything can be broken down into a science - even advertising.