Inbound Marketing for Manufacturers Blog

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    B2B SEO: How Long Does It Take to Rank in Google?

    When was the last time you Googled something? 

    Topics: SEO Google CTA B2B increasing website traffic Keyword Research

    Website Copywriting Tips That Please Google AND Generate Leads

    Who’s ready for a trite football analogy!?

    Topics: Google Websites Content Marketing increasing website traffic Search Engines Keyword Research copywriting

    Insourcing Marketing vs. Outsourcing to an Inbound Marketing Agency

    There's a common misconception that hiring an agency to do your marketing is much more expensive than handling it internally.

    The trick about marketing is that it's not one single job that you're paying someone to do. There are many tasks and responsibilities that require a variety of skill sets. The salary of an individual who can do all of those things effectively is much higher than a monthly agency retainer fee. Hands down.

    "Marketing" is one word that encompasses a lot of components and gears and creative production. You may decide to outsource some of those pieces, while taking care of others in-house. So, the real question you want to ask yourself is: What parts of my inbound marketing strategy do I need to outsource, and which can I do internally?

    For some of our clients, they can't do anything internally. Whether it's a matter of time, resources, or ability, they're simply unable to take care of their marketing strategies on their own.

    Other clients have some experience with different aspects of marketing, plus a little extra time to churn those bits out. They take care of those pieces, and we handle the unfamiliar territory.

    So, what are the different pieces that need work? How do you know if you can handle them yourself, or if you should hire an expert? Let's take a look.

    Topics: SEO Social Media Strategy CTA Mobile B2B Analytics Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Keyword Research

    Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

    Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

    By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

    Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

    Topics: SEO Strategy CTA Attract B2B Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing Keyword Research Hashtags

    A Basic Prescription for Medical SEO Best Practices

    As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

    It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

    As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

    Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

    Topics: SEO Social Media CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing medical technology marketing Keyword Research

    9 B2B Email Marketing Tips to Help You Stand Out


    Ray
    Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory.

    Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 293.6 billion emails sent daily, you don’t want yours to get lost in the shuffle.

    Topics: SEO Social Media Strategy Email Marketing Mobile B2B Twitter Inbound Marketing Services Statistics Inbound Sales Inbound Linking Search Engines LinkedIn Keyword Research

    5 Systematic Steps to Increase Your Website Traffic

    Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.

    Topics: Usability SEO Social Media Strategy CTA Mobile B2B increasing website traffic Inbound Marketing Services Inbound Sales Inbound Linking Search Engines B2C Keyword Research A/B Testing