Inbound Marketing for Manufacturers Blog

    How to Re-Engage Trade Show Leads After the Show

    Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after.

    First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead.

    Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

    Topics: Lead Generation Lead Flows trade show strategy

    How an Industrial Lead is Generated Online: The Birds & the Bees

    Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

    Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

    Topics: SEO Social Media Email Marketing Manufacturing Lead Generation Lead Flows online marketing plan

    How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

    Hey Sales & Marketing Professionals!

    I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website.

    I’m sure I don’t need to tell you that an effective online marketing plan should focus on both.

    In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

    Topics: Convert Manufacturing Lead Generation Lead Flows

    Video: How to Generate More Website Leads With HubSpot Lead Flows

    Are you looking to generate more website leads? Have you heard of HubSpot lead flows

    Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows are an easy way to generate leads on your website.

    Topics: Lead Generation HubSpot Lead Flows