Inbound Marketing for Manufacturers Blog

    HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

    It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

    Topics: Strategy Lead Nurturing Email Marketing Lead Generation Lead Scoring leads trade show strategy LinkedIn INBOUND Conference

    Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

    Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing B2B Content Marketing Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads copywriting

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    High-Quality Web Traffic Vs. 'Meh' Traffic: Using Inbound Marketing

    You plop down at your computer on a Monday morning for a quick look at your website’s traffic. 

    Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM! 

    Topics: B2B increasing website traffic leads Branding Domain Authority

    6 SEO Copywriting Secrets from Professional Content Writers

    So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, practice. But you can't ask your boss, or team, or entire company to wait around while you do grammar exercises.

    What can you do, starting now, to ensure your copy is up to snuff?

    Topics: SEO Strategy CTA Content Marketing Analytics Inbound Marketing Services leads Inbound Sales Inbound Linking Google Ads Search Engines digital marketing Keyword Research

    Intro to HubSpot’s Digital Marketing Reporting Tools

    Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

    Topics: CRM Analytics leads HubSpot

    Generating Leads with Gated Content

    Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

    Gated-Content
    Topics: Convert leads video

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: Marketing Automation Inbound Marketing Inbound Marketing Services Smarketing leads INBOUND18

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips

    The Best Manufacturing Website's #1 Trait

    You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

    Topics: Content Marketing Buyer's Journey Brand Awareness leads