Inbound Marketing for Manufacturers Blog

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

So, why invest in digital marketing?

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

Are there any professions that have been changed by COVID-19 more than selling and marketing?

We’ve picked up some new habits -- some are good and some are … well, not so good.

What is your business striving to achieve? How do you plan for continued growth and success? 

It all begins with goals. 

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

Those pondering how to improve their leaky sales pipeline usually audit one of the following:

• The fit of the leads reaching the pipeline
• The process that turns those leads to sales (or causes them to circle the drain) 

Account-based marketing can address both.

“Does inbound marketing work?”

What happens when you collect a shiny, new lead?

Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.