HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits
It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.
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August 31
August 04
Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?
Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.
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July 29
B2B Customer Acquisition Cost Killing You? Try These 7 Tips
They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.
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March 12
High-Quality Web Traffic vs. 'Meh' Traffic: Using Inbound Marketing
You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!
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December 08
6 SEO Copywriting Secrets from Professional Content Writers
So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, practice. But you can't ask your boss, or team, or entire company to wait around while you do grammar exercises. What can you do, starting now, to ensure your copy is up to snuff?
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May 20
Intro to HubSpot’s Digital Marketing Reporting Tools
Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?
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December 07
Generating Leads with Gated Content
Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.
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September 13
[VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways
Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference. Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you.
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August 28
6 Manufacturing Companies with Facebook Pages That Stand Out
Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
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July 12
The Best Manufacturing Website's #1 Trait
You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
