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October 24

SEO Content Strategy: Your Old Content Can Still Attract Traffic

“Inbound marketing is the bee's knees! Unlike many other marketing strategies, inbound focuses on everything from getting noticed through delighting current customers. As you could guess, there are many moving parts to any successful inbound marketing strategy...some easy, minimal tasks, some time consuming, difficult tasks."

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December 21

What Are Lead Generation Landing Pages? | B2B Website Strategy

"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

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September 23

SEO vs. Inbound Marketing: What’s the Difference?

Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”

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January 21

Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas

Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

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April 06

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

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September 10

Email Marketing Automation With MailChimp

If you haven't heard of marketing automation, you probably don't actively market your business. Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email. Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

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June 10

Preparing & Running Your 1st Inbound Marketing Meeting

Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?

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December 22

Santa Is Really Bad at Inbound Marketing

Sure, he looks like a nice old man. Don't judge a book by its cover.

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