The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Allie Wilton, on March 18, 2020 // 9:30 AM
4 minute read
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Allie Wilton, on February 13, 2020 // 9:30 AM
2 minute read
Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website.
It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of call-to-action statistics that will help you convince others of the power of CTAs.
Donny Kemick, on September 10, 2019 // 11:04 AM
4 minute read
If you haven't heard of marketing automation, you probably don't actively market your business.
Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.
Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.
Donny Kemick, on June 10, 2019 // 4:00 PM
6 minute read
Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?
Ashley Wilson-Rew, on June 23, 2017 // 10:04 AM
3 minute read
Ashley Wilson-Rew, on December 22, 2016 // 1:59 PM
2 minute read
Sure, he looks like a nice old man. Don't judge a book by its cover.
Ashley Wilson-Rew, on November 16, 2016 // 9:36 AM
3 minute read
Without looking like an idiot.
Donny Kemick, on July 06, 2016 // 12:54 PM
3 minute read
![Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]](https://www.protocol80.com/hubfs/A_Stock_Photos/coffee-break-1177540_1920.jpg)
Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)
Ashley Wilson-Rew, on May 31, 2016 // 4:11 PM
3 minute read
You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals.
Don't believe us? Take a look at these six things that an inbound agency can do for you.
Ashley Wilson-Rew, on May 13, 2016 // 8:50 AM
1 minute read
According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.
