Inbound Marketing for Manufacturers Blog

    Email Marketing Automation With MailChimp


    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing

    A Guide to Creating Your 1st Inbound Marketing Meeting Agenda

    Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person? 

    If you don't have anyone in-house that's working on marketing your business, you're not alone. I'm always astonished at the number of decent sized companies that we work with that don't have a dedicated staff for marketing. When a company doesn't put thought into the nuts and bolts of how they get new clients, who they are, and how to best reach them, it creates a challenge for companies like ours.

    Topics: Strategy More Inbound Marketing

    How I Tackled the Google AdWords Certification And Survived (+ Tips)

    Topics: Google PPC More

    Santa Is Really Bad at Inbound Marketing


    Sure, he looks like a nice old man. Don't judge a book by its cover.

    Topics: More Inbound Marketing

    20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero


    Without looking like an idiot.

    Topics: More Curated Goodness

    Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

    Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)

    Topics: Strategy More B2B Manufacturing Inbound Marketing

    6 Ways Inbound Marketing Services Help You Further Your Career

    You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals. 

    Don't believe us? Take a look at these six things that an inbound agency can do for you.

    Topics: Small Business Strategy More Inbound Marketing Inbound Marketing Services

    Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)

    According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge. 

    Topics: News Strategy Lead Nurturing More B2B Lead Generation

    18 Uplifting PPC Statistics & Success Stories for Small Businesses

    Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.)

    Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.

    Let's start with some success stories, and then we'll share some awesome PPC statistics.

    Topics: Google PPC Small Business Strategy More Attract Curated Goodness Statistics

    30+ Shareable Buyer's Journey Statistics Every Marketer Can Use

    What Is the Buyer's Journey?

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing