"What are landing pages, and why are they important to us?"

You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.” 

Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

If you haven't heard of marketing automation, you probably don't actively market your business.

Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person? 

Sure, he looks like a nice old man. Don't judge a book by its cover.

Without looking like an idiot.