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Inbound Marketing for Manufacturers Blog

    SEO vs. Inbound Marketing: What’s the Difference?

    Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.” 

    Topics: SEO More Attract Inbound Marketing

    Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas

    Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

    Topics: More Buyer's Journey Inbound Marketing

    Understanding The Inbound Marketing Process

     

    Topics: Close Strategy More Content Marketing Inbound Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    Email Marketing Automation With MailChimp

    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing

    Preparing & Running Your 1st Inbound Marketing Meeting

    Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person? 

    Topics: Strategy More Inbound Marketing

    How I Tackled the Google AdWords Certification And Survived (+ Tips)

    Topics: Google PPC More

    Santa Is Really Bad at Inbound Marketing


    Sure, he looks like a nice old man. Don't judge a book by its cover.

    Topics: More Inbound Marketing

    20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero


    Without looking like an idiot.

    Topics: More Curated Goodness

    Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

    Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)

    Topics: Strategy More B2B Manufacturing Inbound Marketing