Inbound Marketing for Manufacturers Blog

    30+ Shareable Buyer's Journey Statistics Every Marketer Can Use

    What Is the Buyer's Journey?

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    6 Unexpected Skills That Will Improve Your Online Marketing

    Improvement can come in the most unexpected forms.

    As a content strategist, I regularly deal with strange sources of inspiration. I've come up with new content topics from workout videos and watching my cat play with bugs on the floor. One time I drank two shots of espresso way too quickly and started spouting off new business ideas to my bosses (most of which, I realized after sobering up, made no sense). Maybe if I had more business sense they would've been good ideas.

    Topics: Strategy More Science

    5 Simple Ways to Stop Facebook from Tracking Your Online Activity

    At this point, it's common knowledge that Facebook tracks all of your activity. Every like and share is used as data for advertisers. Even a simple Google search or online shopping spree makes related ads immediately pop up on Facebook. According to USA Today, online tracking and targeted advertising helped Internet advertisers bring in $49.5 billion in 2014.

    According to many sources, it's only going to get worse.

    Topics: Facebook Social Media More

    10 Powerful Inbound Marketing Quotes That Will Inspire Your Inner Marketer

    Need some motivation to pump out that weekly blog post? You're not alone. We all struggle with motivation and inspiration in our marketing careers, whether we're professionals or amateurs. Inbound marketing takes a lot more creative brainpower week-to-week than traditional marketing ever did.

    Never fear! Inspiration comes in many forms, and today, it comes in the form of quotes from very successful people. Get those creative juices flowing with these powerful words from inbound marketers and non-marketers alike. 

    Topics: More Curated Goodness Inbound Marketing

    Inbound Marketing Evolution: A 5 Year Commentary

    Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? 

    The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes.

    So, without further ado...

    Topics: Strategy Infographic More Curated Goodness Inbound Marketing Science

    What Exactly Does an Inbound Marketing Company Do?

    Have you ever wondered what an inbound marketing company does all day? We have no idea what other companies are doing (maybe they sit around eating tiny sandwiches and talking smack about people who win the lottery, who knows), but we can certainly give you a window into what WE do here at p80. 

    Topics: More Inbound Marketing Inbound Marketing Services

    Challenge for Manufacturers: Spend 30 Minutes a Day Browsing the Web


    In this recent post, we discussed how it's absolutely necessary that you get your manufacturing business online. 

    To properly get your manufacturing business online, you have to get yourself online. 

    (Hopefully, if you're reading this article, you're at least a little familiar with the Internet landscape!)

    Topics: More Manufacturing

    You are Invited to Our Google Partners Connect Event!

    You might be asking yourself..."what the heck is that?". I'll explain it.

    Topics: News More

    New Website Launch - Sportsman's Outlet

    Another exciting new website launch, this week for a local sporting goods retailer called Sportsman's Outlet. The store has had a website for a few years, but was more of a basic informational site.

    Topics: News More

    A Quick Explanation of SEO vs Inbound Marketing

    Inbound marketing is a fairly new strategy so it's not uncommon for people to not fully comprehend what it is. In fact, some people still think of SEO and inbound marketing as one in the same, but alas...they are not.

    Topics: SEO More Attract Inbound Marketing