Inbound Marketing for Manufacturers Blog

    Manufacturing Marketing World 2019: The Official Recap Blog

    This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. 

    protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day.

    To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.

    Topics: Inbound Marketing Services inbound marketing guide Smarketing Inbound Sales online marketing plan B2B Marketing B2B Leads MMW19

    3 Video Marketing Strategy Examples for Manufacturing Company Websites

    Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)

    In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions

    Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.

    If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.

    Topics: Small Business Manufacturing video online marketing plan B2B Marketing

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    How Manufacturers Can Generate Referrals Through Customer Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Delight Manufacturing Inbound Marketing online marketing plan

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: Close Manufacturing Inbound Marketing online marketing plan

    How an Industrial Lead is Generated Online: The Birds & the Bees

    Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

    Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

    Topics: SEO Social Media Email Marketing Manufacturing Lead Generation Lead Flows online marketing plan

    Applying the Buyer's Journey with Examples - Part 4 in an Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer Persona Buyer's Journey Manufacturing Inbound Marketing online marketing plan