Inbound Marketing for Manufacturers Blog

    How Manufacturers Can Generate Referrals Through Customers Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: online marketing plan Delight Manufacturing Inbound Marketing

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: online marketing plan Close Inbound Marketing Manufacturing

    How an Industrial Lead is Generated Online: The Birds & the Bees

    Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

    Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

    Topics: online marketing plan Manufacturing Lead Flows Lead Generation Social Media Email Marketing SEO

    Applying the Buyer's Journey with Examples - Part 4 in an Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer's Journey Buyer Persona Manufacturing Inbound Marketing online marketing plan