Inbound Marketing for Manufacturers Blog

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.  

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    10 B2B Inbound Marketing Tips for the Dedicated DIY-er

    When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?"

    Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house. 

    Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.

    Topics: Strategy B2B Inbound Marketing online marketing plan

    What Is a SaaS Buyer Persona?

    If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

    A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

    A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

    • Demographics
    • Consumer behaviors
    • Consumer goals/objectives

    Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

    Here’s what you need to know about selling software as a service in the modern age.

    Topics: Buyer Persona CTA B2B Content Marketing Blogging Inbound Marketing Inbound Marketing Services Lead Scoring Statistics HubSpot Advertising online marketing plan

    Achieve B2B Sales Goals With Content Marketing


    Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

    How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

    Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

    Download Your FREE Lead Generation Checklist!

    Topics: SEO Social Media B2B Content Marketing Blogging Lead Generation Inbound Marketing Services Inbound Sales Advertising online marketing plan B2B Marketing digital marketing A/B Testing

    How to Write a Business Blog Article Vs. Standard Website Copywriting

    If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

    Topics: B2B Content Marketing Blogging Tips online marketing plan

    Manufacturing Marketing World 2019: The Official Recap Blog

    This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. 

    protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day.

    To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.

    Topics: Inbound Marketing Services inbound marketing guide Smarketing Inbound Sales online marketing plan B2B Marketing B2B Leads MMW19

    3 Video Marketing Strategy Examples for Manufacturing Company Websites

    Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)

    In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions

    Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.

    If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.

    Topics: Small Business Manufacturing video online marketing plan B2B Marketing

    How Manufacturers Can Generate Referrals Through Customer Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Manufacturing Inbound Marketing online marketing plan

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: Close Manufacturing Inbound Marketing online marketing plan

    How an Industrial Lead is Generated Online: The Birds & the Bees

    Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

    Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

    Topics: SEO Social Media Email Marketing Manufacturing Lead Generation Lead Flows online marketing plan