Inbound Marketing for Manufacturers Blog

    The Rise of Account-Based Marketing & Extreme Personalization

    There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

    Topics: Strategy B2B Content Marketing Marketing Automation Buyer's Journey Science

    Internet Marketing News? Internet Marketing News! | July 5 - July 17

    Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. 

    We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...

    Topics: SEO Google News Strategy B2B Curated Goodness Inbound Marketing Science

    6 Unexpected Skills That Will Improve Your Online Marketing

    Improvement can come in the most unexpected forms.

    As a content strategist, I regularly deal with strange sources of inspiration. I've come up with new content topics from workout videos and watching my cat play with bugs on the floor. One time I drank two shots of espresso way too quickly and started spouting off new business ideas to my bosses (most of which, I realized after sobering up, made no sense). Maybe if I had more business sense they would've been good ideas.

    Topics: Strategy More Science

    Inbound Marketing Evolution: A 5 Year Commentary

    Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? 

    The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes.

    So, without further ado...

    Topics: Strategy Infographic More Curated Goodness Inbound Marketing Science

    How Anxiety Can Improve Your Lead Generation Efforts

    It sounds pretty ruthless, doesn't it? Inducing negative emotions to sell more stuff. In some ways, the way we play on each other's fears and insecurities to make money is absolutely deplorable (see: the weight loss industry). There's no denying that it works. However, there are morally responsible ways to induce anxiety in potential clients to increase the chance of conversion.

    You don't have to become a manipulative super villain, hiding in the shadows and dropping weird passive aggressive statements about your clients' hair to make sales. You don't have to undermine their self-esteem or insult them to influence their actions on your website.

    Anxiety in sales and marketing is created through three avenues: time the product is available, amount of product available, and social pressure to use the product. Here's how you can use these tactics to assist your lead generation efforts.

    Topics: Strategy Convert Lead Generation Science