Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

by Ryan Daughenbaugh, on November 15, 2018 // 3:24 PM
1 minute read
Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!
by Ryan Daughenbaugh, on November 13, 2018 // 2:57 PM
1 minute read
You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.
So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.
by Holly McCully, on September 26, 2018 // 9:46 AM
3 minute read
Finally manufacturers, the spotlight is on you.
October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it:
“MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.”
What are these challenges that manufacturers will address?
Pretty cool, right? Here’s how to participate.
by Ashley Wilson-Rew, on September 06, 2018 // 3:46 PM
4 minute read
Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.
Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.
by Holly McCully, on August 28, 2018 // 3:09 PM
8 minute read
Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
by Ashley Wilson-Rew, on June 07, 2018 // 1:35 PM
6 minute read
by Kelsey Boudin, on November 08, 2017 // 10:17 AM
3 minute read
Oh, I get it, believe me.
You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.
by Adam Vosler, on October 05, 2017 // 9:27 AM
4 minute read
Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.
As a manufacturer, you know that trade shows are an important facet of getting the word out about your business and making connections with potential clients. We've compiled this guide of best trade show tips to help you stand out, maximize leads and traffic, save time with technology/tools, and calculate your ultimate trade show ROI.