Inbound Marketing for Manufacturers Blog

    How Do Pillar Pages Attract Customers?

    Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

    Topics: video pillar pages Tips increasing website traffic

    How To Write an Optimized YouTube Video Description

    You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
    If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.

    So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.

    Topics: youtube Tips Strategy Content Marketing SEO

    [VIDEO]: How to Make the Most Out of Manufacturing Day 2018

    Finally manufacturers, the spotlight is on you.

    October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it:

    “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.”  

    What are these challenges that manufacturers will address?

    • Skilled labor shortage they face
    • Connect with future generations
    • Take charge of the public image of manufacturing
    • Ensure the ongoing prosperity of the whole industry

    Pretty cool, right? Here’s how to participate.

    Topics: Tips Manufacturing Strategy

    How to rank on Google in 2019 and beyond: Are keywords still relevant?

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

    Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

    Topics: SEO Search Engines Google increasing website traffic Attract Inbound Marketing Tips

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Tips Branding leads Brand Awareness Lead Generation Manufacturing Small Business Content Marketing Facebook

    How to Add a Website to Google Search Console (Step by Step Guide)

    Topics: Google SEO Websites Tips Analytics

    Blogging Best Practices: How to Research Your Topic Efficiently

     

    Oh, I get it, believe me.

    You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

    Topics: Blogging B2B Content Marketing Inbound Marketing Tips

    Blogging Best Practices: Best Places to Lurk Online (for Research)

    Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

    Topics: Blogging Strategy Tips