Inbound Marketing for Manufacturers Blog

    B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

    Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

    Topics: SEO Strategy B2B Content Marketing Blogging increasing website traffic Tips Keyword Research copywriting User Experience

    Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]

    What happens when you collect a shiny, new lead?

    Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

    Topics: Strategy Lead Nurturing Email Marketing B2B Marketing Automation Buyer's Journey Brand Awareness leads Inbound Sales HubSpot Tips tutorial trade show strategy

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research

    Top B2B Hashtag Examples by Industry (Examples Included!)

    Hashtags: One of the most underrated marketing tools there is. While many may see these as a trendy joke to post with your highest-quality photo of a dessert, they actually play a massive role in your social media content creation and audience reach.

    Topics: Social Media B2B Content Marketing Tips Hashtags

    WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

     

    HubSpot Video

     

    (Watch the webinar above or read below -- whichever you prefer!)

    CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

    Topics: CRM Tips B2B Marketing MMW2020 Manufacturing Marketing World

    VIDEO: Relationship Selling Techniques in 2021

    Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital.

    As a result, more than ever consumers want things on demand and as fast as possible.

    Topics: B2B Inbound Sales Tips B2B Marketing Manufacturing Marketing World

    VIDEO: LinkedIn for B2B Sales Is an Incredible Business Opportunity

    (This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.)

    It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn.

    Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?

    Topics: Social Media B2B Tips B2B Marketing

    Biggest SEO Mistakes and How to Avoid Them

    If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.

    Topics: SEO Content Marketing Inbound Marketing Tips Keyword Research

    3 Easy Tricks for SEO-Friendly Content Production

    It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.

    And it’s yet another thing to produce content that Google finds “interesting.”

    Topics: SEO Content Marketing Blogging Tips

    What to Include in a Healthcare Technology Buyer Persona

     

    Topics: Buyer Persona Strategy B2B Buyer's Journey Lead Generation Inbound Marketing Services Tips B2B Marketing Healthcare Technology Marketing