CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital.

As a result, more than ever consumers want things on demand and as fast as possible.

(This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.)

It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn.

Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?

If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.

It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.

And it’s yet another thing to produce content that Google finds “interesting.”

Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.

We’re talking about blog post titles.

Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create.

And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.