Inbound Marketing for Manufacturers Blog

    How to Write a Business Blog Article Vs. Standard Website Copywriting

    If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

    Topics: B2B Content Marketing Blogging Tips online marketing plan

    5 Strategies for Marketers Working From Home

    With COVID-19, or the coronavirus, disrupting our lives and businesses, many of us are now finding ourselves in uncharted territory -- working from home. 

    Topics: Tips

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    How to Add a Website to Google Search Console: A Step by Step Guide

    Topics: SEO Google Websites Analytics Tips

    Manufacturing Video Production: 7 Camera Settings You Should Know

    A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls. 

    Topics: Tips youtube video tutorial

    7 Tips for Location-Based Trade Show Advertising with Google Ads

    How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

    Topics: PPC Attract Tips Google Ads Advertising trade show strategy

    How Do Pillar Pages Attract Customers?

    Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

    Ryan-Pillar-Pages-11-2-2018
    Topics: increasing website traffic Tips video pillar pages

    How To Write an Optimized YouTube Video Description

    You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
    If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.

    So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.

    WeeklyVideo-YouTube-Descriptions
    Topics: SEO Strategy Content Marketing Tips youtube

    [VIDEO]: How to Make the Most Out of Manufacturing Day 2018

    Finally manufacturers, the spotlight is on you.

    October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it:

    “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.”  

    What are these challenges that manufacturers will address?

    • Skilled labor shortage they face
    • Connect with future generations
    • Take charge of the public image of manufacturing
    • Ensure the ongoing prosperity of the whole industry

    Pretty cool, right? Here’s how to participate.

    Topics: Strategy Manufacturing Tips

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips