OnlineMarketingPlanForManufacturers-Cover-p80This guide will show you how to:

  • Build a clear picture of your B2B buyer, whether you target engineers, professional buyers, or executives.

  • Establish SMART goals with a solid understanding of the fundamental metrics.

  • Turn website visitors into leads.

  • Use the myriad of web tactics to nurture leads into customers.

  • Turn customers into raving, referring fans.
   

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