Add value to every subject line and send-off.
For B2Bs, one of the best ways to drive booth leads at a trade show is by nudging the industry professionals in your email database. So why limit your outreach to a canned invitation email or lazy "thanks for stopping by" message?
We’ve put together this plug-and-play guide to unwrap every best practice of trade show email marketing. You'll find best practices and free templates to help you:
- Build anticipation and boost booth traffic with pre-show campaigns
- Stay top-of-mind during the event with timely, valuable touchpoints
- Create post-show sequences that convert contacts into real opportunities
- Integrate your trade show content with your CRM and marketing tech
Want to make events less time-consuming and more ROI-focused for your team? Fill out the form on this page and get your guide!
Your Trade Show Email Marketing May Have Gaps
Whether you’re managing a full trade show calendar or gearing up for one key event, this guide gives you the structure and strategy to make every email count.
What's Inside
- Best practices – When, how often, and who to send to
- Pre-show – Example and template emails; ideas beyond "visit our booth"
- During the show – Strategies for what to send; how to collect contacts
- Post-show – Examples and templates for respectful follow-up
- Automation – How to make trade show marketing repeatable
Who It’s For
- Industrial marketers still relying on old-school methods to generate leads
- Sales & marketing coordinators juggling pre- and post-show communications
- Managers looking for a proven way to max out event ROI
Don’t let your momentum fade! Get the guide and start building an email strategy that keeps conversations – and opportunities – flowing long after you fly home.