Our B2B Agency Services

Lead & Demand Gen
Replace outdated, wasteful tactics with modern, B2B-focused lead generation that targets only the buyers who actually want to hear from you.

HubSpot Services
Full integration, onboarding, training, & customization for the world's best CRM platform.

Social & Google Ads
Have LinkedIn or Google Ads failed you before? Industrial clients have used our bidding and targeting strategies with wild success.

Websites & SEO
We can build, migrate, redesign, or monetize your website. All content and UX elements are optimized for lead generation and SEO.

Revenue Ops
It starts with sales strategy, enablement, and automation. Then we'll refine your tech, sales, & marketing processes to close more deals faster.

Technical & AI Services
Outfox your foes with the latest time-saving tools. We offer AI tool integration, IT services, ERP integration, & ChatGPT search visibility.
What type of marketing program fits your biz? Take a quiz!
Do you currently have an in-house marketing team?
How often are you currently producing evergreen article-based content?
Are you promoting any content on social media?
Do you send regular (at least monthly) education-based newsletters to your email database?
Is your website updated to the latest SEO best practices?
Are you doing any paid advertising on google or on social media?
Which best describes your marketing goals?
Do you currently have a Marketing Agency?
Get Resources Based On Your Quiz Results!
WHAT IS INBOUND MARKETING?
Inbound Marketing for Manufacturers is a strategy designed to attract, engage, and convert prospects through valuable content and experiences tailored to the unique needs of manufacturing buyers. Unlike traditional outbound tactics such as trade shows or cold calling, inbound marketing focuses on drawing customers in with helpful information that solves their problems. For manufacturers, this often includes creating technical blog posts, whitepapers, product demos, and SEO-optimized website content that educates engineers, procurement professionals, and other stakeholders involved in long buying cycles.
At the heart of inbound marketing is the concept of building trust and authority by aligning content with the buyer’s journey. Manufacturers can use tools like search engine optimization (SEO), email nurturing, and lead capture forms to guide prospects from the awareness stage (where they identify a problem) through consideration (where they research solutions) to decision (where they select a vendor). In this context, providing value means offering CAD drawings, detailed product specs, case studies, or ROI calculators—resources that speak directly to technical audiences and decision-makers.
Inbound marketing also allows manufacturers to gather data and improve over time. Through marketing automation platforms and CRM integration, manufacturers can track how leads interact with content, segment audiences by behavior or industry, and tailor future campaigns accordingly. This data-driven approach helps refine messaging, shorten sales cycles, and deliver a better customer experience. Ultimately, inbound marketing for manufacturers builds a sustainable pipeline of qualified leads, grounded in education, relevance, and long-term relationship-building.
Experience Matters
Years Helping Businesses Grow


Strategy First
Growth
Through Strategy
& a True Partnership
This is what p80 brings to every marketing relationship.

About p80
Learn Inbound Marketing
These resources should help you start your own Inbound Marketing strategy.


How to Start B2B Inbound Marketing
Onboarding & Months 1-3Every company has unique needs, but these are the tactics essential to the first 3 months of just about any inbound marketing strategy.

How to Audit Your Online Marketing
What's your benchmark data tell you?Find the data you need to benchmark your performance and build a strategy.



AI Tools for B2B Marketing
What's Safe, & What's Foul Play?You want more leads. You want to save time. You want scalable marketing that works while you sleep. Enter AI.


5 Trade Show Follow-Up Email Templates
Nurture those leads!It's easy to let those new trade show leads die in your CRM. DON'T! Use these templates to turn leads into sales.

How to Check if a Website Has Google Analytics
B2B Lead GenerationGoogle Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down.



How to update or redesign your website for UX and SEO
ChecklistThe ripple effects that an update, redesign, or migration can have on search rankings and UX performance are massive -- for good or bad.
Let's Talk Marketing!
We'd love to hear your plans and give support if needed!
Use the calendar to the right to schedule a brief chat with one of our experts!