• buyer_persona_guideWhat a buyer persona is
  • What a buyer persona isn't
  • Why you need a buyer persona 
  • How to conduct buyer persona interviews
  • Common sources of internal data and information 
  • Common mistakes businesses make while creating their personas (so you can avoid them!)
  • How to create your persona from your research
  • Workshop techniques and templates
  • How to apply your persona to the right people at the right time and place
  • and much more!

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Learn How to Craft the Ultimate Buyer Persona

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