DOWNLOAD NOW! - The ULTIMATE Buyer Persona Guide For Beginners!

Over 50 Pages of education to make sure you craft the ULTIMATE buyer persona(s), including:

  • What IS a Buyer Persona
  • What Buyer Personas Are NOT
  • Why your marketing NEEDS Buyer Personas
  • Who, What, When, Where, Why & How of Persona research
  • Primary research - How to conduct buyer persona interviews
  • Secondary research - common sources of internal data and info
  • Common mistakes businesses make while creating their personas
  • Creating your persona from your research
  • Workshop techniques to construct personas along with helpful worksheets
  • Applying your personas to EVERYTHING!!! (Right info, right people, right place, right time)
  • Understanding your personas' voice and using their tone

The Guide covers everything you need to know to craft an effective persona. DOWNLOAD NOW!!!!!!