Every healthcare technology company wants a strong brand. Before diving into tactics that drive brand awareness, you have to build a strategy. This guide will get you started.
Being the best-kept secret in healthcare technology is NO FUN!
This guide will provide you with the fundamental components of a sound brand awareness strategy including:
- Defining SMART Goals and your 'Why',
- Getting granular with who should be more aware,
- Understanding why your prospects should care,
- Holding yourself accountable to the strategy,
- Metrics to monitor and when, and
- Building your strategy.