Are your PPC practices wasting time and money?

High cost per click, low conversion rates, and dismally low ROI are some common PPC complaints.

Inexperienced PPC marketers often find themselves paying too much for each click and seeing little to no ROI.  Common pitfalls include:

  • Irrelevant keywords
  • Unconvincing ad copy
  • Poor targeting
  • Unrelated landing pages

This checklist will go over the basics of PPC to pinpoint where your campaigns are falling short.

For more information on PPC best practices, or if you'd like assistance filling out your checklist, feel free to contact us.