Resource Library

ULTIMATE BUYER PERSONA GUIDE FOR HEALTHCARE TECHNOLOGY

This guide will teach you:

 - Why you need buyer personas.
 - How start developing your buyer personas.
 - What to research for your buyer personas.
 - How to build a final buyer persona definition.
 - How to apply your buyer personas to your marketing.

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MANUFACTURER'S COMPLETE GUIDE TO EMAIL MARKETING FOR TRADE SHOWS

There are so many aspects of a trade show that need to be accounted for, it’s not uncommon to drop the ball on email.

We've included best practice tips for:

  • Pre-Trade Show Email
  • Email During the Trade Show
  • Post-Trade Show Email
  • How Often to Follow Up
  • Integrating the Content with Technology
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CREATING AN INBOUND MARKETING STRATEGY IN HEALTHCARE TECHNOLOGY

Take a deep dive into how an inbound marketing strategy can work for your healthcare tech company! 

We cover:

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