On May 15th, we'll be leading courses on AdWords for business and AdWords for non-profits (through the Google Grants program). These events will be held in Hermitage, PA and are co-sponsored by the Clarion and Gannon Small Business Development Centers.
Did you know that by 2015 online advertising will make up nearly 25% of the entire advertising market? That is huge! The shift and continued growth of online advertising is because if done right, it works. You're advertising to people where they are already spending their time and for the most part you're advertising to the people looking for your product or service. By attending one of the courses you won't be lectured on how great this type of advertising is, you'll be given the knowledge to either implement this for your own business or have enough knowledge to make an informed decisions if an agency manages your strategy.
Any business or organization looking to increase their website traffic and conversions or any business that has already implemented a sponsored advertising strategy and wants to understand how to improve. This is not industry specific. We'll discuss strategies for manufacturers, retail businesses, restaurants, service businesses, charities, and so on.
Well, here are the details. There will be 2 courses offered on the 15th, one for businesses and one for non-profits. You'll want to sign up for the one most relevant to you.
Google Grants and Google Apps for Nonprofit
Date: 5/15/2014
Time: 9:30am-12:00pm
Location: Hermitage, PA
Venue: Lindenpointe Training and Workforce Development Center
Faster Lead Generation with Sponsored Advertising
This event is for businesses who want to generate more leads, conversions, sales and brand awareness for their website. Learn how to develop a strategy geared towards achieving and maintaining a positive ROI (return-on-investment) whether their accounts are managed in house or by an agency. Additionally attendees will learn the best practices how to reduce AdWords ad costs by building a well structured AdWords account and achieving high quality scores. (More Details and RSVP for the Sponsored Ads Event)
Date: 5/15/2014
Time: 12:30pm-3:00pm
Location: Hermitage, PA
Venue: Lindenpointe Training and Workforce Development Center
Don't be selfish and share this information with others...you might want to keep it away from your competitors though. Any questions, leave them in the comments or give us a call at 814.596.0020.