Inbound Marketing for Manufacturers Blog

    Josh Curcio

    Josh Curcio

    Recent Posts by Josh Curcio:

    An Interview with Girish Dahake, Ambrell

    I'm excited to speak at FABTECH again this year. Last year was my first time speaking there and one thing that I can tell you is that the conference is impressive...and that's an understatement. Because the conference is so impressive, we thought it would be nice to highlight a few of the manufacturers that will be in attendance!

    Topics: FABTECH

    Video: HubSpot Meetings Setup Guide

    HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling tag, the meetings tool makes it convenient for everyone allowing people to schedule time directly to your calendar when both of you are available.

    ..and guess what - you can use it for FREE!

    Topics: HubSpot

    HubSpot CRM Training: Topics to Cover Before You Start!

    I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.

    Topics: HubSpot CRM

    HubSpot Training Options: The Top 5 Ways to Become Efficient with HubSpot

    Have you ever sat down to use a piece of software just to find yourself at the tipping point? Just pure frustration!?

    You quickly go from excited, to feeling brainless, to muttering profanities at the developer for creating such a catastrophe.

    Topics: HubSpot

    How to Cancel Your HubSpot Contract

    The HubSpot Marketing software isn't for everyone. Maybe you signed your contract with dreams of big things. You were sold on the overall inbound methodology, but needed software to help you accomplish your goals.

    But...you purchase the software and the needle just didn't move like you expected it to. Yes, that sucks and now you're ready to abandon your strategy altogether.

    The Importance of User Intent for Search Engine Optimization

    As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.

    Topics: SEO Attract

    Inbound 2017 - The 3 Sessions We're Most Looking Forward To -- Josh C. Edition

    The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking opportunities are endless. And the parties...well, let's just say they're a jolly good time. ;)

    Topics: Inbound Sales Inbound Marketing

    5 Signs Your Manufacturing Branding is a Waste of Money

    As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But what about things you're less familiar with, yet you know they're important. Take branding for example...it's important, but it's also easy to miss the boat. Here are 5 things that will help you determine whether or not you are wasting money on your branding investment.

    Topics: Brand Awareness Manufacturing

    10 Questions to Ask Your AdWords Agency

    Because we have been doing training seminars on AdWords recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of AdWords and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current AdWords agencies. In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract

    How to Increase Website Traffic without Pay-Per-Click

    Pay-per-click is a great way to generate traffic to your website quickly. But, the PPC model may not be a good fit for every situation. That doesn't mean you have zero options when it comes to increasing traffic to your site. Here are the most common methods to make it happen.

    Topics: SEO PPC