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Inbound Marketing for Manufacturers Blog

    Josh Curcio

    Josh Curcio

    Recent Posts by Josh Curcio:

    SEO vs. Inbound Marketing: What’s the Difference?

    Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.” 

    Topics: SEO More Attract Inbound Marketing

    HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

    It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

    Topics: Strategy Lead Nurturing Email Marketing Lead Generation Lead Scoring leads trade show strategy LinkedIn INBOUND Conference

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    Inbound Sales Call Tips: How to Research & Prepare

    If you're about to hop on an inbound sales call, you must be prepared. You need to handle these calls much differently than an old-school sales call.

    In fact, maybe we shouldn't call these sales calls at all ... maybe we should call them support calls!

    WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

    CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

    Topics: CRM Tips B2B Marketing MMW2020 Manufacturing Marketing World

    Why Your Inbound Marketing Strategy Isn't Working Pt 1: Buyer Persona

    If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.

    Topics: Buyer Persona Inbound Marketing

    Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas

    Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

    Topics: More Buyer's Journey Inbound Marketing

    Manufacturing Growth Amidst A Global Pandemic: Actionable Insight

    We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.

    Topics: Manufacturing

    20 Resources in Our 2020 Sales Toolkit

     

    Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others.

    We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.

    Topics: Inbound Sales

    How to Get the Most Out of Attending a HubSpot User Group Meetup

    Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP.

    No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG.

    On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.

    Topics: Inbound Marketing Inbound Sales HubSpot HubSpot User Group