Inbound Marketing for Manufacturers Blog

    Josh Curcio

    Josh Curcio

    Recent Posts by Josh Curcio:

    How to Prepare a Google Ads Agency to Manage Your PPC Account

    Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly.

    However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

    Topics: PPC Attract Landing Pages

    10 Questions to Ask Your Google Ads PPC Agency

    Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences.

    We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies.

    In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract Inbound Marketing

    B2B Lead Generation: How to Check if a Website Has Google Analytics

    Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down.

    What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads:

    • How much traffic do we get?
    • How are they finding our website?
    • What actions are they taking once they arrive?

    Google Analytics will tell you all of that and more.

    Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.

    Topics: Google Websites Convert Analytics User Experience

    Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks

    (Click the video to expand it!)

    Topics: CRM Lead Nurturing Inbound Sales HubSpot Sales Automation

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    SEO vs. Inbound Marketing: What’s the Difference?

    Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.” 

    Topics: SEO More Attract Inbound Marketing

    HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

    It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

    Topics: Strategy Lead Nurturing Email Marketing Lead Generation Lead Scoring leads trade show strategy LinkedIn INBOUND Conference

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    Inbound Sales Call Tips: How to Research & Prepare

    If you're about to hop on an inbound sales call, you must be prepared. You need to handle these calls much differently than an old-school sales call.

    In fact, maybe we shouldn't call these sales calls at all ... maybe we should call them support calls!

    WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

     

    HubSpot Video

     

    (Watch the webinar above or read below -- whichever you prefer!)

    CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

    Topics: CRM Tips B2B Marketing MMW2020 Manufacturing Marketing World