Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.
Inbound marketing is the king of modern marketing tactics. Businesses love it because it generates leads and builds brand awareness; customers love it because it's unintrusive and provides answers to their questions. Those things remain true, no matter how much marketing channels and tools evolve.
Was your business born and raised on the East Coast? Or, did you transplant when you realized how much nicer it is than any other part of the country? (We're just kidding. But not really.)
Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and statistics just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.
Let's start with some success stories, and then we'll share some awesome PPC statistics.
Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services are your big guns.
Whether you do it yourself or hire out, you should be doing PPC advertising to assist in driving traffic, leads, and sales to your website.
You're kinda small, and your competition is very very large. What's a small business to do?! Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.
What Is Lead Scoring?
Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.
In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.
Here is a statement we hear quite often: "We need more traffic to our website."
Sound familiar? You've probably said that yourself at some point. The truth is, you don't necessarily need more traffic. What you really need is high quality traffic, and that's where you should place your goal posts.
Your business is too important to settle for less.