Jayden Pire, on March 05, 2021 // 3:32 PM
5 minute read
A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.
protocol 80, on March 05, 2021 // 10:15 AM
4 minute read
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning.
In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.
protocol 80, on March 03, 2021 // 2:26 PM
6 minute read
You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.
protocol 80, on March 03, 2021 // 2:15 PM
6 minute read
There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).
Josh Curcio, on March 03, 2021 // 2:00 PM
2 minute read
If you're about to hop on an inbound sales call, you must be prepared. You need to handle these calls much differently than an old-school sales call.
In fact, maybe we shouldn't call these sales calls at all ... maybe we should call them support calls!
Jayden Pire, on March 02, 2021 // 2:09 PM
4 minute read
It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.
Jayden Pire, on February 26, 2021 // 3:44 PM
5 minute read
Christopher Michel, on February 26, 2021 // 9:00 AM
6 minute read
How well do you know the prospect you’re hoping to make your next satisfied customer?
Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?
Isaac Payne, on February 24, 2021 // 11:28 AM
5 minute read
I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing so many demos out there on the market got me thinking about how successful these companies actually are.
Josh Curcio, on February 23, 2021 // 12:09 PM
5 minute read
CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.
