A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose?
While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!
When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?"
Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house.
Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.
As an executive, you're focused on reaching your goals and are working to put the pieces in place to achieve them. Sales and profitability are always items on your list of goals, so inbound marketing should be one of the pieces in place to reach them. Let's take a look at the skill sets needed for inbound marketing success.
As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.
Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.
So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your takt time, you must have a go-to set of KPIs to monitor and optimize your marketing.
The following KPIs are broken down by stages of the inbound marketing funnel.
When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?
Q: Why do we do things like:
- Automate manufacturing processes
- Replace manual labor with machinery
- Use a calculator instead of long-form division
- Train our dogs to fetch beer so we don't have to get off the couch?