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How Can Predictive Analytics Translate to Effective Online Marketing?

Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.

2016 Effective Online Marketing Trends: Keeping Up With the Pros

Inbound marketing is the king of modern marketing tactics. Businesses love it because it generates leads and builds brand awareness; customers love it because it's unintrusive and provides answers to their questions. Those things remain true, no matter how much marketing channels and tools evolve.

18 Uplifting PPC Statistics & Success Stories for Small Businesses

Was your business born and raised on the East Coast? Or, did you transplant when you realized how much nicer it is than any other part of the country? (We're just kidding. But not really.)

Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and statistics just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.

Let's start with some success stories, and then we'll share some awesome PPC statistics.

3 Critical Signs You Need Inbound Marketing Services

Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services are your big guns.

Should You Hire a Pay Per Click Advertising Agency? [Checklist]

Whether you do it yourself or hire out, you should be doing PPC advertising to assist in driving traffic, leads, and sales to your website. 

Fact: Inbound Marketing Is Tied to Higher ROI [State of Inbound 2016]

How do we know inbound marketing brings higher ROI than traditional marketing? We get that info directly from the horse's mouth.

3 Ways Small Business SEO Services Help You Compete with Giants

You're kinda small, and your competition is very very large. What's a small business to do?! Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

10 Expert Lead Scoring Tips for More Effective Online Marketing

What Is Lead Scoring?

Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.

In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.

Effective Online Marketing = Understanding Buyer Behavior [Infographic]

As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.

Why You Need High Quality Traffic (& How to Get More of It)

Here is a statement we hear quite often: "We need more traffic to our website."

Sound familiar? You've probably said that yourself at some point. The truth is, you don't necessarily need more traffic. What you really need is high quality traffic, and that's where you should place your goal posts. 

Your business is too important to settle for less.

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Interesting Reads

How Can Predictive Analytics Translate to Effective Online Marketing?

Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics....Read more

2016 Effective Online Marketing Trends: Keeping Up With the Pros

Inbound marketing is the king of modern marketing tactics. Businesses love it because it generates leads and builds brand awareness; customers love it because it's unintrusive and provides answers to...Read more

18 Uplifting PPC Statistics & Success Stories for Small Businesses

Was your business born and raised on the East Coast? Or, did you transplant when you realized how much nicer it is than any other part of the country? (We're just kidding. But not really.) Whether...Read more