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Inbound Marketing for Manufacturers Blog

    Increase Organic Traffic With 'Boring' Industrial Content Marketing

    Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

    Topics: SEO Google Social Media Buyer Persona Strategy Lead Nurturing Email Marketing Attract B2B Content Marketing Blogging Marketing Automation Buyer's Journey Manufacturing Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads youtube Domain Authority Search Engines LinkedIn Healthcare Technology Marketing Keyword Research Links SaaS

    How to Research a Healthcare Buyer Persona & Journey

    Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. 

    But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. So, take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark. 

    Topics: Buyer Persona Healthcare Technology Marketing Keyword Research

    4 Signs You've Got (Usability) Issues in Your Website Design

    We’ve all experienced it one time or another: You’re on your phone and you need to do some quick research to answer a question. You visit the top result that gives you the best answer and are immediately struck with a website that looks like it hasn’t been updated since the early 2000s. The text is stretched across your screen, and links are too small to tap with your finger.

    Topics: Usability SEO Websites Strategy Design

    WordPress vs. HubSpot CMS: Best Content Management System in 2021

    If your content is the foundation of your business website, the CMS is its backbone. 

    Topics: CMS Websites Inbound Marketing

    What Is B2B Inbound Marketing & Why Does It Matter?

    You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours.

    Either way, you're probably asking yourself, “What is B2B inbound marketing!?”

    Topics: SEO PPC Social Media Lead Nurturing Email Marketing B2B Marketing Automation Inbound Marketing Lead Generation video

    When Is a Paid Search Agency Worth Your Marketing Spend?

    Marketing isn’t easy.  Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. 

    Two things that businesses don’t want to do:

    • Waste money on marketing strategies that don’t work
    • Leave money (and customers) on the table for their competitors to grab 

    A poorly managed PPC campaign does both. 

    Topics: PPC Inbound Marketing Services online marketing plan digital marketing

    SEO vs. Inbound Marketing: What’s the Difference?

    Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.” 

    Topics: SEO More Attract Inbound Marketing

    FABTECH 2021 Conference: Recap & Takeaways

    Throughout the past year and a half, the marketing world (like many other industries) has been turned upside down by a plethora of COVID-related restrictions -- less in-person networking and more virtual trade shows and connections. However, with those same restrictions loosening, FABTECH 2021 marked the return of in-person trade shows. 

    Topics: FABTECH

    Common Website Technical SEO Issues, and How to Squash Them

    Business websites are complex, unwieldy, and sometimes finicky beasts. What may work one day could prove to be dysfunctional tomorrow. Plus, with the near-constant evolution of web technologies and development best practices, it can be a real challenge to keep on top of it all. 

    Thankfully, there are certain standards provided by the leading search engines that give us a foundation to build a fast, functional, and easy-to-use website. 

    Topics: CMS SEO Websites increasing website traffic

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research