With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtual conferences, most of us are ready to get out, stretch our legs, and work for quality leads in-person. 

As COVID-19 changed the way we work, trade shows also began changing. Popular events and keynotes went fully remote. Now it’s time to use a hybrid of in-person and digital techniques to improve your trade show lead generation -- that’s one part of COVID adaptation that should stay.

Here are five slick lead generation ideas for your trade shows digital marketing strategy in 2021 and 2022:

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

In-person trade shows are back! And, along with them, the massive time/money investment.

It's quite an ordeal to send your team to a trade show. If you’re not generating a buzz and driving people to your booth long before you arrive, your money is as good as flushed down the toilet.

We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview.

"Digital marketing ... is it worth it?"

CEOs can be like old grizzly bears fresh out of hibernation: big, scary, out of touch, and difficult to convince not to eat you.

If you put up a digital marketing campaign and nobody sees it, does it really exist?

With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

Who doesn’t love a quick win?

Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).