INBOUND MARKETING BLOG

AI in B2B Marketing | Do Androids Dream of Writing for B2B?

• By Christopher Michel

I’ve always been fascinated by robots. 

5 Trade Show Follow-Up Email Templates to Nurture Your Leads

• By Holly McCully

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

6 Pre-Trade Show Email Templates You Should Be Sending

• By Holly McCully

  In-person trade shows are slowly, but surely returning! With all the uncertainty of the past couple of years, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly.  

[TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

• By Adam Vosler

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain)  Account-based marketing can address both.

25 Ways to Increase Brand Awareness with Inbound Marketing

• By protocol 80

One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

• By protocol 80

When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning.  In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach. 

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

VIDEO: 3 Digital B2B Marketing Automation Tools for Saving Time, Money

• By Holly McCully

Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.

6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

• By Christopher Michel

A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

Steal These Best B2B Blog Examples for 2023 (Not Literally)

• By protocol 80

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.