INBOUND MARKETING BLOG

Marketing to Engineers in a Long B2B Cycle

• By protocol 80

In the B2B world, there’s almost no such thing as a quick sale.

A Practical Guide to Business Process Documentation

• By protocol 80

Chances are, your organization relies on many repeatable processes.

Advertising on ChatGPT: Is It Worth for B2Bs Yet?

• By John Beckwith

Three clients asked us about advertising on ChatGPT in the same week. So, apparently, it’s time to talk about it.

How to Build a B2B Website in 9 Steps

• By protocol 80

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been updated in years. Some present futuristic, while others date back to 15 B.C. andare horrendously slow to load. And some websites aren’t even optimized for mobile devices in 2026. If your website identifies on the negative side of this list – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a better B2B website. No matter if you’re starting from scratch or redesigning an existing site – this guide is for you.

Facebook Limits External Links: Should Manufacturers Pay for Meta One?

• By Holly McCully Jobe

HubSpot Customization: Personalize Everything From Data to Workflow

• By protocol 80

You took the plunge and got HubSpot CRM.

Your Industrial Marketing Budget Should Include This Much $$$

• By protocol 80

It’s a common Catch-22: You need marketing to build brand awareness and grow a profitable manufacturing business, but you wince at the budget it requires.

9 Stats for (re)Developing a B2B Digital Marketing Strategy in 2027

• By protocol 80

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

• By Adam Vosler

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm. Do you pick up the phone? Give up and move on? Poke them with a sharp stick to see if they move?

Examples of B2B Websites That Work, From Design to E-Commerce

• By protocol 80

Appearances do matter, especially when it comes to websites.