Inbound Marketing for Manufacturers Blog

    Creating a Facebook Business Page: NOT the Same as a Profile or Group

    Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.

    Topics: Facebook Social Media tutorial

    Video: How to Generate More Website Leads With HubSpot Lead Flows

    Are you looking to generate more website leads? Have you heard of HubSpot lead flows

    Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows are an easy way to generate leads on your website.

    Topics: Lead Generation HubSpot Lead Flows

    How to Manage a Blog: 8 Starter Tips for Manufacturers (or Any Biz)

    Starting a blog? One of the easiest things in the world. It’s so easy, it’s become a standard punchline in jokes made at the expense of the unemployed. Knowing how to manage a blog successfully? No small endeavor. It requires work, patience, cunning, and juggling responsibilities.

    Topics: Blogging Manufacturing

    #Hashtag: Trade Show Ideas to Double Your Social Media Following

    By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.

    Topics: Social Media Brand Awareness

    8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

    Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

    Topics: Social Media B2B Manufacturing Statistics

    How to Add a Website to Google Search Console (Step by Step Guide)

    Topics: SEO Google Websites Analytics Tips

    How to Use #Hashtags for Social Media Advertising

    I hate hashtags. The way people on my Facebook feed use them to try to sound cool, the way out-of-touch, old men force them into their television advertising ... it just bothers me. But even I’ll admit hashtags are absolutely critical to social media advertising .
    Topics: Facebook Social Media Twitter

    3 Best Email Marketing Platforms for Manufacturers

    Email marketing helps you send the right message at the right time. And you’ll increase your website traffic and lead generation with email marketing -- whether you need to share a blog post, announce a new machine added to your fleet, or nurture trade show leads. In fact, three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)

    Topics: Email Marketing

    5 Follow Up Email Templates for Trade Show Leads

    You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads through the funnel?

    Video: HubSpot Meetings Setup Guide

    HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling tag, the meetings tool makes it convenient for everyone allowing people to schedule time directly to your calendar when both of you are available.

    ..and guess what - you can use it for FREE!

    Topics: HubSpot