Inbound Marketing for Manufacturers Blog

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Buyer Persona B2B Blogging Social Media Email Marketing increasing website traffic Content Marketing Attract Close Delight Convert

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: online marketing plan trade show strategy Manufacturing Inbound Marketing Email Marketing Lead Generation

    How to Encourage and Develop Employee Engagement

    (Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.)

    Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.

    Topics: Manufacturing Strategy

    Do You Create Enough Evergreen Content and Topical Content?

    A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

    Topics: Content Marketing video youtube Branding

    Generating Leads with Gated Content

    Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

    Topics: leads Convert video

    How to Add Holiday Hours to Your Google My Business Profile

    Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.

    Topics: Google Ads

    How Do You Remarket Your Content?

    If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

    Topics: Google Ads Advertising increasing website traffic Lead Generation

    How Do Pillar Pages Attract Customers?

    Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

    Topics: video pillar pages Tips increasing website traffic

    How To Write an Optimized YouTube Video Description

    You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
    If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.

    So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.

    Topics: youtube Tips Strategy Content Marketing SEO

    An Interview with Girish Dahake, Ambrell

    I'm excited to speak at FABTECH again this year. Last year was my first time speaking there and one thing that I can tell you is that the conference is impressive...and that's an understatement. Because the conference is so impressive, we thought it would be nice to highlight a few of the manufacturers that will be in attendance!

    Topics: FABTECH