Your B2B prospects have endless options when they search for content online. In order to reach them, you need to know what type of content they’re looking for, and more specifically, what content they’re actually absorbing as opposed to skimming.
Have you ever been in one of those "hindsight is 20/20" situations? You're not alone.
Two years from now, you don't want to look back and say,"Imagine where we'd be if we started inbound sales two years ago!" While the methodology is still new compared to traditional sales methods, it's absolutely worth the time and effort to implement.
This is the first post in a four post series on building a B2B brand awareness strategy. By implementing these four steps, you're positioning yourself to increase brand awareness.
If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it?
If your answer is no, it’s OK. You’re about to learn.
Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its own when you nail your branding.
Is your B2B company the best kept secret in the country? If so, I bet you would like to change that. Here's how.
If you're about to hop on an inbound sales call, you must be prepared. You need to handle these calls much differently than an old school sales call.
In fact, maybe we shouldn't call these sales calls at all... maybe we should call them support calls!
More than 71% of B2B prospects start their research with a generic search to find potential partners. Although they’re looking for a product first, not a company, your first impression is crucial for getting on their short list.
Your business is unique, so show your prospects what sets you apart from your competition.