Inbound Marketing for Manufacturers Blog

    How to Prepare a Google Ads Agency to Manage Your PPC Account

    Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly.

    However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

    Topics: PPC Attract Landing Pages

    10 Questions to Ask Your Google Ads PPC Agency

    Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences.

    We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies.

    In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract Inbound Marketing

    How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

    Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

    Topics: Close Email Marketing B2B Inbound Sales trade show strategy Sales Automation

    B2B Lead Generation: How to Check if a Website Has Google Analytics

    Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down.

    What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads:

    • How much traffic do we get?
    • How are they finding our website?
    • What actions are they taking once they arrive?

    Google Analytics will tell you all of that and more.

    Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.

    Topics: Google Websites Convert Analytics User Experience

    How to Use HubSpot Payments Integration for Touchless B2B Sales

    Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

    Topics: B2B Ecommerce Inbound Sales HubSpot Sales Automation HubSpot Sales

    Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads


    If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into.

    Now that you've captured your lead's information, what's next? 

    Topics: Close Websites Lead Nurturing Convert Blogging Landing Pages Premium Content

    What Is HubSpot Service Hub? How Can It Help B2B Marketing/Sales?

    It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

    Topics: Close B2B Manufacturing Ecommerce Inbound Sales HubSpot Healthcare Technology Marketing User Experience Sales Automation

    5 Trade Show Follow-Up Email Templates to Nurture Your Leads

    You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

    Topics: Close Strategy Lead Nurturing B2B Content Marketing Marketing Automation Manufacturing Brand Awareness leads trade show strategy Workflows

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting