Protocol 80 - Inbound Marketing Agency Blog

Checklist: Social Media for Business & Effective Online Marketing

You've probably heard the buzz about social media for business. It's a pretty great and (mostly) free marketing tool for businesses of all shapes, sizes, and industries. Studies show that consumers as well as executives and other B2B audiences are using social to make important business decisions. 

75% of B2B buyers and 84% of C-level/vice president (VP) executives surveyed use social media to make purchasing decisions. (IDC) Tweet This Stat!

How to Build a Buyer Persona Part 1: Gathering Intelligence

Say hello to your buyer persona. 

You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar - you can't ever remember their face, but their story is always the same. 

Now they're back. They're interested in buying again. And it's your job to get them on the hook and reel them in.

How to Increase ROI with Inbound Marketing

Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar.

More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers.

Done right, inbound marketing will automatically decrease your CAC and increase your LTV. 

Small Business SEO Services: What Exactly Do You Get?

Have you ever bought one of those giant bags of chips that looks like it's exploding with greasy, salty goodness? How about a bag of beef jerky stuffed full of deliciously chewy meat scraps that make you feel like a hyena tearing into a leathery carcass on the savannah? 

Yes.

Alas, when you tear open your bag of chips, you find out it was mostly stuffed with air. And there are only enough strips of meat leather to fill up the little window on the bag. You are irritated, but you eat them anyway because you already spent the money. And then you move on with your life, and vow to never again spend that much money on snacks (until the next time you get a hankering for salty goodness and your resolve is broken). 

The good news is, although we may be perpetually disappointed by the volume of snacks in our bags, you don't have to be disappointed in your SEO services. 

Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)

According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge. 

Do Inbound Marketing Services Really Work?

You betcha! Inbound marketing services are the answer to changes in buyer behavior and the decline of traditional marketing tactics. What counts as "inbound marketing services"?

These are the marketing tactics you need if you want to grow your business. A good inbound marketing agency will provide all of these services to complement your business, increase your brand awareness, and produce tangible ROI. 

Here are 10 examples of businesses who found incredible success by adopting inbound marketing services. There are plenty more out there - there's no shortage of inbound marketing success!

How Effective Are Inbound Marketing Services, Really? [Infographic]

We talk about inbound marketing a lot. Like, a lot. How are you supposed to know we're not just blowing smoke up your ass so you'll buy our snake oil?

Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. 

Most small business marketers who come to us for help have no training or experience with sponsored advertising before jumping (or being thrown) into the deep end. Usually, they're the designated "marketing person" who was handed the role out of necessity, and they're now wearing a tower of multicolored hats. 

Small businesses often can't afford to hire an expert PPC marketer - and that's where PPC agencies come in! They're an affordable alternative to a full-time PPC employee, and if they know what they're doing, you'll see their costs paid back and then some. 

One of the benefits of working with a PPC ad agency is they're specifically trained to avoid the following extremely common pitfalls. They understand how relevancy, competition, and search volume are the biggest factors in PPC keyword choice. They know exactly what "relevant" means in regards to your specific company. They know how to build effective campaigns and optimize ad groups to pay the lowest possible CPC while still producing great results.

In short, they're experts. By definition, they know things about pay per click, search engines, and sponsored advertising that a regular person doesn't. If you think you're paying too much for clicks, an experienced PPC agency will be able to tell you where you're going wrong.

Here are 8 signs you could use the help of a PPC advertising agency.

SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]

You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?

3 Ways High Quality Traffic Increases Lead Generation

Driving more high quality traffic to your website is certainly a great thing all on its own - but it also assists in your overall marketing and lead generation efforts. 

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Interesting Reads

Checklist: Social Media for Business & Effective Online Marketing

You've probably heard the buzz about social media for business. It's a pretty great and (mostly) free marketing tool for businesses of all shapes, sizes, and industries. Studies show that consumers...Read more

How to Build a Buyer Persona Part 1: Gathering Intelligence

Say hello to your buyer persona.  You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar - you can't...Read more

How to Increase ROI with Inbound Marketing

Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV...Read more