INBOUND MARKETING BLOG

How to Cancel Your HubSpot Contract

• By Josh Curcio

HubSpot isn’t for everyone.

What’s a Digital Adoption Platform? [Examples Included]

• By Adam Vosler

HubSpot CRM Training: The Top 7 Ways to Learn

• By Josh Curcio

Think about starting the first day at your job. After the first week, you probably felt frustrated with tasks that seemed harder than they should have been.

Manufacturing Marketing Strategy: What’s Quietly Not Working

• By John Beckwith

There are manufacturers who have a marketing strategy, and there are manufacturers who *believe* they have a marketing strategy.

What Is B2B Inbound Marketing & Why Does It Matter?

• By protocol 80

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, we first have to understand inbound marketing. In simple terms, inbound connects customers through valuable and tailored content. There are also two types of inbound marketing: B2B and B2C. B2B (business-to-business) focuses on the professional buyer, whereas B2C (business-to-consumer) focuses on the individual. In marketing, the main difference is how we communicate with each audience. Now that we’ve established our definitions, you’re probably still wondering, “What is B2B inbound marketing!?”

GEO Content Refresh: Repurposing for AI and Future Search

• By protocol 80

Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about getting humans to click a blue link. Today, it’s about convincing an Artificial Intelligence model that you are the ultimate authority on a subject.

How to Structure GEO‑Friendly Content: From Bullet Points to Tables

• By protocol 80

Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).

6 Pre-Trade Show Email Templates You Should Be Sending

• By Holly McCully Jobe

It's quite an ordeal to send your team to a trade show. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly. You should be generating buzz that is going to drive people to your booth long before you arrive to make your time and money count.

5 B2B Marketing Trends to Follow (or Avoid) in 2026

• By protocol 80

Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.

5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads

• By Holly McCully Jobe

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?