INBOUND MARKETING BLOG

B2B Inbound Marketing Examples: The Good, the Great, the Best

• By John Beckwith

Ever search for inbound marketing examples for inspiration – and immediately regret it?

[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs

• By Adam Vosler

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads into sales (or causes them to circle the drain) An account-based marketing strategy for industrial B2Bs -- and the templates below -- can address both.

Inbound Marketing Services: 12 Questions to ask a potential Provider

• By protocol 80

There are several factors to consider when searching for the perfect inbound marketing services partner. The keyword here is partner. A provider that is going to support you, while also driving targeted results. Don't know where to start your research? Different agencies have expertise in different industries, such as technology, healthcare, e-commerce, and more. The three types of outsourcing to consider when looking for an inbound marketing partner are a full-service agency, shared production, or simply, training. When searching for inbound marketing services, you should have one main question on your mind:

Using ChatGPT for SEO: Smart Shortcut or Big Mistake?

• By John Beckwith

There’s a specific kind of optimism that shows up when AI enters the conversation. The marketing to-do list keeps growing and you know SEO – search engine optimization – is something you should be doing. Then ChatGPT gets mentioned, and it starts to feel like a Miracle-Gro solution for your time-strapped marketing department.

The Best Full-Service B2B Marketing Agencies Do These 7 Things

• By Adam Vosler

You’re putting in the hours, maybe even working with an agency already, but the results aren’t lining up with the effort or investment.

How to Cancel Your HubSpot Contract

• By Josh Curcio

HubSpot isn’t for everyone.

What’s a Digital Adoption Platform? [Examples Included]

• By Adam Vosler

HubSpot CRM Training: The Top 7 Ways to Learn

• By Josh Curcio

Think about starting the first day at your job. After the first week, you probably felt frustrated with tasks that seemed harder than they should have been.

Manufacturing Marketing Strategy: What’s Quietly Not Working

• By John Beckwith

There are manufacturers who have a marketing strategy, and there are manufacturers who *believe* they have a marketing strategy.

What Is B2B Inbound Marketing & Why Does It Matter?

• By protocol 80

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, we first have to understand inbound marketing. In simple terms, inbound connects customers through valuable and tailored content. There are also two types of inbound marketing: B2B and B2C. B2B (business-to-business) focuses on the professional buyer, whereas B2C (business-to-consumer) focuses on the individual. In marketing, the main difference is how we communicate with each audience. Now that we’ve established our definitions, you’re probably still wondering, “What is B2B inbound marketing!?”