Inbound Marketing for Manufacturers Blog

    Free SEO Tips for Beginners: Understanding SEO Vocabulary

    If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.

    Topics: SEO Google Inbound Marketing increasing website traffic

    Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman

    At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do. 

    Topics: Brand Awareness youtube

    5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022

    With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics

    Topics: Strategy B2B Content Marketing Inbound Marketing

    B2B SEO: How Long Does It Take to Rank in Google?

    When was the last time you Googled something? 

    Topics: SEO Google CTA B2B increasing website traffic Keyword Research

    10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)


    There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

    Topics: Buyer's Journey Inbound Marketing Smarketing Inbound Sales B2B Marketing

    Checklist for Hosting a Webinar in B2B or Manufacturing

    In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

    Topics: B2B Inbound Marketing increasing website traffic B2B Marketing

    How to Do Content Marketing on a Budget Even Your Boss Will Like

    Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.

    Topics: Small Business B2B Content Marketing Inbound Marketing Services

    5 Tips for Allocating Your Budget for a Digital Marketing Strategy


    There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on..

    Topics: Social Media Inbound Marketing inbound marketing guide digital marketing

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    B2B Inbound Marketing Agency Breakup? How You Failed Your Partnership

    (Editor’s note: This is Part 1 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. Don’t worry -- in Part 2 of this series we’ll lay out all the reasons your agency could be at fault.)

    Dear Inbound Marketing Clients ...

    Topics: Strategy Lead Nurturing Content Marketing Analytics Inbound Marketing Services