Inbound Marketing for Manufacturers Blog

HubSpot CRM Training: Topics to Cover Before You Start!

I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.

Topics: CRM HubSpot

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

HubSpot Training Options: The Top 5 Ways to Become Efficient with HubSpot

Have you ever sat down to use a piece of software just to find yourself at the tipping point? Just pure frustration!?

You quickly go from excited, to feeling brainless, to muttering profanities at the developer for creating such a catastrophe.

Topics: HubSpot

Why Manufacturing Marketing & Emails Ain't Dead (+ 8 Best Practices)

Industrial email marketing is alive and well, despite what you may have heard or read to the contrary. Sounds a lot like manufacturing, eh? However, many industries are still unaware of the power of using email in their manufacturing marketing.

Topics: Email Marketing Manufacturing

5 HubSpot COS (CMS) Tips for Improved Efficiency

HubSpot is great at many things. One of those things is website/blog/email creating with the HubSpot COS. They make WYSIWYG editing extremely accurate and easy to do.

Deciding Between HubSpot CRM and Salesforce CRM

When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800 pound gorilla in the CRM market. 

When you think of marketing automation software, the first name that comes to mind is HubSpot. They are the pioneers of Inbound Marketing. However, they are slowing gaining a following for their CRM product as well.

Let's take a look at the primary deciding factors for most businesses when comparing these two CRMs.

5 Manufacturing Marketing Teams That Are Social Media Masters

Are you manufacturing brand loyalty online? If not, you’re already behind these awesome manufacturing marketing teams.

Topics: Social Media Manufacturing

4 Lead Generation Quick Win Tactics for Manufacturers

You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so many different approaches you can take - from blogging, to lead nurturing, to social media, to creating gated premium offers - it can be overwhelming!

Topics: Manufacturing Lead Generation

How to Write a Manufacturing Blog Post

You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is.

Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.

Topics: Blogging Inbound Marketing Brand Awareness

Digital Marketing Trends: Could Losing Net Neutrality Hurt Your Marketing?

Unless you’ve avoided Facebook or news sites for the past six months, you already know about the Federal Communications Commission ruling to repeal net neutrality.

Topics: News

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