Seeing a return on your massive trade show investment comes down to preparation. 

Ben Baker wants to eliminate the term "manager".

In our interview, he discusses how open communication is needed to retain, engage, and grow your organization's future leaders. He stresses how your company culture has to go beyond your mission statement for this communication to take place. 

Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time to take the next step: analyzing the email results. 

Your brand is more than just a reflection of your business.

It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.

Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others.

We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.

A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls. 

This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. 

protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day.

To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.

You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.