Inbound Marketing for Manufacturers Blog

    19 Resources in Our 2019 Sales Toolkit

     

    Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others.

    We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.

    Topics: Inbound Sales

    4 Key Metrics For Evaluating Your B2B Brand Awareness Strategy

    If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it? If your answer is no, it’s OK. 

    The truth is, a lot of B2B companies have little to no grasp on the effectiveness of their brand awareness strategy. Because of this, it can be difficult to acquire executive buy-in to support brand building tactics and strategies.

    But, measuring brand awareness is easier than you might think! In fact, some of the strategies below can be executed as soon as you finish reading.

    Topics: B2B Brand Awareness

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    How to Encourage and Develop Employee Engagement

    (Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.)

    Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.

    Topics: Strategy Manufacturing

    Do You Create Enough Evergreen Content and Topical Content?

    A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

    Topics: Content Marketing Branding youtube video

    Generating Leads with Gated Content

    Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

    Topics: Convert leads video

    How to Add Holiday Hours to Your Google My Business Profile

    Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.

    Topics: Google Ads

    How Do You Remarket Your Content?

    If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

    Topics: increasing website traffic Lead Generation Google Ads Advertising

    How Do Pillar Pages Attract Customers?

    Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

    Topics: increasing website traffic Tips video pillar pages