Protocol 80 - Inbound Marketing Agency Blog

5 Simple Things YOU Can Do to Improve Your Website

So you love your website, but it's just not doing what you want it to do. It's not generating leads, it's not increasing sales - really, what is it doing? The website equivalent of sitting around, smoking pot, and not paying rent like a jackass.

Your website needs to shape up. And it needs your help. There are a few things you can do from the comfort of your desk to improve your website and its contributions to your business.

10 Signs You're Working with a Shady SEO Provider (Before & After)

Unfortunately, if you're not experienced with SEO, it can be difficult to identify bad practices. Even if you have your suspicions, many shady SEO firms are familiar with smooth talking a hesitant client into closing a deal.

It's also difficult to say for sure whether a company will use shady practices before they start working. That means, sometimes, you won't see the tells until after you've made an investment. 

Fortunately for you, there are some common signs you can watch for before and after to identify a less-than-ethical SEO.

Will One-Time SEO Work To Improve Rank?

The short answer to this question is 'Yes'.   The more thorough answer is 'Probably not'. 

21+ Lead Nurturing Statistics: The Power of Marketing Automation and Workflows

According to Software Advice's 2014 Marketing Automation Buyer Report, 85% of manufacturers cited the need to nurture leads due to a relatively long sales cycle associated with their product. 

How to Build Your Email List Through Your Website

You can never have enough business contacts, right?

The Cost of Inbound Marketing Services

Inbound marketing works. It just does. Check it out:

How Can Manufacturers Get Found Online?

I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure out how to use a regular laptop.

This completely blew my mind. I went through school using those chunky laptops that were as thick as a textbook and weighed as much as a five-year-old.

First I realized: I am officially an old person, this is what it's like to be out of touch.

Next I realized: the clients we work with didn't even have computers at school when they were growing up.

The Difference Between Cheap and Affordable SEO [Infographic]

"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference?

To start, we'd like to double down on the "shady, half-arsed" connotation of the word "cheap." "Cheap" should bring to mind the image of a used car salesman with a combover and greasy mustache. That's the equivalent of what you'll get when you search for cheap SEO.

"Affordable," on the other hand, implies low cost, but you retain a measure of quality. SEO can be affordable - high quality, no penalties, and the ROI will return what you initially invest (plus a lot more).

5 Horror Stories of Cheap SEO Gone Wrong

You know that feeling when you've been working on important paperwork for hours and then Dumbass You knocks your coffee all over it?

That's how it feels when you dump bad SEO on your website. Days, months, maybe even years of work can vanish in an instant. 

The Periodic Table of SEO Success Factors

What makes SEO successful? Some people might say rain dances and human sacrifices, and they're not entirely wrong.

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Interesting Reads

5 Simple Things YOU Can Do to Improve Your Website

So you love your website, but it's just not doing what you want it to do. It's not generating leads, it's not increasing sales - really, what is it doing? The website equivalent of sitting...Read more

10 Signs You're Working with a Shady SEO Provider (Before & After)

Unfortunately, if you're not experienced with SEO, it can be difficult to identify bad practices. Even if you have your suspicions, many shady SEO firms are familiar with smooth...Read more

Will One-Time SEO Work To Improve Rank?

The short answer to this question is 'Yes'.   The more thorough answer is 'Probably not'.  First, let's define what I mean by 'One-Time SEO'. It's very common for a company to 'redo' their...Read more