Inbound Marketing for Manufacturers Blog

    The 5 P's of a Successful Manufacturing Marketing Strategy

    What does every successful marketing strategy have in common? If you look closely, you'll find these five traits in every aspect of the campaign:

    1. Pertinent
    2. Profitable
    3. Practical
    4. Provocative
    5. Plugged-in

    Everything you create, post, publish, and share should follow all of these P's to make your manufacturing business strategy more successful.

    Topics: Strategy B2B Manufacturing Inbound Marketing

    6 Social Media Tips to Promote Manufacturing Trade Shows

    1. Create Pre-Show Buzz with Hashtags
    2. Post Behind-The-Scenes Teaser Videos
    3. Add & Promote a New Landing Page
    4. Live Stream During the Event
    5. Record Customer Testimonials
    6. Connect & Follow-Up

    Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.

    Topics: Social Media Manufacturing trade show strategy

    5 Follow Up Email Templates for Trade Show Leads

    You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads through the funnel?

    Trade Show Email Marketing Best Practices

    There is a misconception that email marketing is dead. This couldn’t be further from the truth, especially when it comes to manufacturing marketing emails.

    The truth is, when email is leveraged properly as a part of a larger trade show strategy, it is one of the most powerful tools for connecting with leads and informing them about how your company, product, or service can help solve their problems.

    We’ve put together this guide to serve as a general overview for trade show marketing emails -- and the general cadence to follow before, during, and after the trade show to increase your ROI.

    Inbound Marketing Pricing: How Much Does Inbound Cost? [Infographic]

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page

    What makes up the cost of inbound marketing? What can you expect to pay, and how much should you budget for your marketing efforts?

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    Trade Show Marketing and Performance Survey for Manufacturers

    Take Our Survey!

    Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

    Topics: Manufacturing trade show strategy

    10 PPC Advertising Questions to Ask Your AdWords Agency

    Editor's Note: This blog was originally published on June 27th, 2016. It was updated in March of 2019 to reflect updated information. 

    Most businesspeople don't have in-depth knowledge of AdWords. Realistically, the majority of our clients have zero AdWords experience when they come to us for assistance. Not only do they have no idea how AdWords works, but they also have no idea how an AdWords agency works, or what to expect from their PPC advertising agency

    AdWords agencies are like snowflakes - no two companies are quite the same. However, they fall into two general categories: some PPC agencies work by taking advantage of unsuspecting businesses, and others truly put their heart and soul into getting results for their clients. We call the former black hat agencies - check out these horror stories to learn more about bad practices.

    How do you know which type of agency you're working with? We've put together ten questions you should be asking an agency before you sign ANY type of contract.

    Topics: PPC

    How to Get the Most Out of Attending a HubSpot User Group Meetup

    Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP.

    No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG.

    On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.

    Topics: Inbound Marketing Inbound Sales HubSpot HubSpot User Group

    B2B Brand Awareness or Lead Generation: Which Should You Invest In?

    Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

    Topics: Lead Generation Brand Awareness

    19 Resources in Our 2019 Sales Toolkit

     

    Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others.

    We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.

    Topics: Inbound Sales