Inbound Marketing for Manufacturers Blog

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

A B2B medical marketing prospect’s email address is a precious commodity.

Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

However, the PPC model may not be a good fit for every situation.

(Click the video to expand it!)

You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

How do you know which leads to nurture and how to nurture them in customers?

Are there any professions that have been changed by COVID-19 more than selling and marketing?

We’ve picked up some new habits -- some are good and some are … well, not so good.

Crafting digital marketing and sales strategies is like building or renovating a house -- the house being your website.

It’s not something you throw together in a day and hope it works. It takes time, thought, and input from a variety of stakeholders.

“We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.