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Digital Marketing Trends: Could Losing Net Neutrality Hurt Your Marketing?

(7 minute read)

Unless you’ve avoided Facebook or news sites for the past six months, you already know about the Federal Communications Commission ruling to repeal net neutrality.

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

(5 minute read)

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string.

Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

How to Cancel Your HubSpot Contract

(3 minute read)

The HubSpot Marketing software isn't for everyone. Maybe you signed your contract with dreams of big things. You were sold on the overall inbound methodology, but needed software to help you accomplish your goals.

But...you purchase the software and the needle just didn't move like you expected it to. Yes, that sucks and now you're ready to abandon your strategy all together.

How to Point Your Domain to HubSpot with cPanel

(2 minute read)

 

Make sure your web content is visible online with this video tutorial on pointing your domain to HubSpot. You can watch the video, or follow along with the step-by-step guide below.


Watch Here:  https://www.youtube.com/watch?v=Y0kVwW2XKVM

Steps to Pointing Your Domain to HubSpot with cPanel

If your website hosting has access to cPanel -- as is the case with most hosts like Bluehost, Hostgator, and many others -- and you want to point your site to hubspot, you’ll need to follow these simple steps.

How to Point Your Domain to HubSpot with GoDaddy

(1 minute read)

You want to make sure your web content is visible online, right? Otherwise, what’s the point?

Should I add testimonials to my website? (+ 5 types of social proof and examples)

(3 minute read)

Last week I needed to buy flea and tick shampoo for my puppy, Quinn. It was a busy week, and I didn’t take the time to research shampoo brands before I ran to Tractor Supply Co.

Blogging Best Practices: How to Research Your Topic Efficiently

(4 minute read)

 

Oh, I get it, believe me.

You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

Is Business Blog Planning the Same Thing as a Content Strategy?

(3 minute read)

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Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

33 B2B Marketing Statistics Show Why Your Current Strategy Blows

(7 minute read)

Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

7 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)

(6 minute read)


Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.