As a marketer, nothing's more frustrating than consistently improving your website traffic with SEO, but failing to convert more website visitors into sales leads.
Simply implementing inbound marketing doesn't mean it will be a home run. In fact, it's pretty easy to strike out.
In the first part of my series we covered how your inbound efforts can fail if you've done a crummy job with your buyer persona development. If you haven't read "Why Your Inbound Marketing Isn't Working Part 1" yet, I'd recommend doing so before continuing with this post. :)
Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.
This is part three of my series on how to build a B2B brand awareness strategy. If you haven't read the first two posts in the series that cover getting clear on why you want to increase brand awareness and who should be more aware, I recommend checking them out before continuing on with this step.
Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.